Creative Collective Partners With Popular Mobile Retailer To Create And Produce New “Bottomless" Spot
Looking to make a splash with its first foray into broadcast TV, Hollar.com (recently named one of the top 33 start-ups to watch in 2017 by Business Insider) partnered with digital production collective OffAbbot to create and produce the brand’s new ad “Bottomless.”
The light-hearted spot plays off Hollar’s positioning as ‘the ultimate mobile destination for cool products at incredible deals starting at just $1,’ and features a woman excitedly exploring her first delivery from Hollar. The box is so deep with exciting deals she found, that she ultimately ends up on the other side of the world — a frozen tundra where she’s greeted by another enthusiastic Hollar customer, and of course a penguin.
"Hollar delivers the straightforward and easy mobile shopping experience we all want, plus delights with an element of discovery,” Frank Samuel, OffAbbot Creative Director, says. “The Hollar team knows that everyone loves getting a great deal on name-brand goods that consumers want and need. What a great brand to help bring to market.”
Tanya Hersh, Vice President of Marketing at Hollar, adds, “We are excited to introduce Hollar in our first TV spot and are pleased with what OffAbbot was able to deliver. The creative does everything we set out to do — introduce the brand, our personality and the range of on-trend products we carry at incredible prices.”
About OffAbbot:
OffAbbot is a digital and immersive storytelling studio that offers clarity, experience and a sense of focus that has been a difference-maker for a growing partner list that includes SAP, Virgin Atlantic, Doritos, Wix, Shell and Chevrolet.
At its core, OffAbbot is comprised of award-winning directors, writers, producers, designers and creative thinkers with a rare combination of artistic intent, technical expertise, and an unshakable respect for great filmmaking. OffAbbot offers tangential storytelling possibilities with 360VR and drone technologies.
OffAbbot. On Point.
Video Credits
Ad Agency: OffAbbot, Venice, CA
Creative Directors: Adam Goldstein, Frank Samuel, Jeff Reed
Production Co: OffAbbot, Venice, CA
Executive Producer: Justin Towery
Editorial: Spotwelders, Venice, CA
Editor: Erin Nordstrom
Post/VFX: Brickyard, Santa Monica, CA
Audio Post: Eleven Sound, Santa Monica, CA
Contact:Media Contact:
Right Word Media
Ray Ecke
p. 973.726.3797
c. 201.741.1092
Contact Ray via email
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Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
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