Forty years ago, NYC-based Co-Op City Tennis founder Ms. Lorraine and her late husband launched the organization to teach kids foundations of tennis, but also community, respect and leadership. Today, the group still runs strong in spite of pandemic-era setbacks, and community children feel indebted to its leader. The Dick’s Sporting Goods spotlight of Co-Op City Tennis was shot on location, directed by Savanah Leaf and produced by Park Pictures, out of agency Anomaly.
STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt
From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More
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