www.dgwb.com.>DGWB Advertising & Communications (www.dgwb.com., Orange County’s largest independent marketing communications agency, recently showcased its creative talent with two public service announcement (PSA) videos for Taller San Jose — a nonprofit organization helping local youths living in Santa Ana, Calif., neighborhoods. Collaborating with the Santa Ana-based visual effects team of Sharon Diaz and Robb Hart of An Ideal World, DGWB creative professionals donated their time, talent and resources to produce striking videos that communicate the nonprofit’s mission.nnCommemorating Taller San Jose’s 15th anniversary, the PSAs illustrate the theme of “Nothing in Life has to be Permanent” with powerful and highly technical visual effects of gang tattoos undrawn from the bodies of talents portraying high-risk youths facing the challenges of their surroundings and past gang affiliations. The PSAs are currently broadcasting on local TV stations to raise awareness for Taller San Jose’s mission of being the “Home of Second Chances.” nn
n”Nothing in Life has to be Permanent” can be viewed via YouTube® here.online.nn”The thing that makes me most proud about the PSAs is how we involved our outside partners to help us spread the word about the amazing work Taller San Jose does in giving at-risk youth a second chance at success,” said Jon Gothold, DGWB executive creative director and partner. “An Ideal World‘s visual effects rival the best technical expertise found anywhere. and the score Greg Kuehn of Peligro Music composed for us was perfect. They really embraced the passion DGWB has about Taller San Jose and made it a personal passion of their own, which really showed in the finished product."nnTaller San Jose was founded in 1995 by Sister Eileen McNerney, a member of the congregation of the Sisters of St. Joseph of Orange. Sister Eileen strived to develop a program that could move young people from violence to productivity. By bringing together sponsors representing local government, churches, corporations, foundations, and private individuals, Sister Eileen opened an educational and job-training center in downtown Santa Ana for high-risk youth ages 18-28. She named the center Taller San Jose — St. Joseph’s Workshop, after St. Joseph, the patron saint of workers.nnn”Home of Second Chances” can be viewed via YouTube® here.nn”The Taller PSAs were a labor of love by a passionate team of creative professionals who chose to live, work and serve our neighbors in Orange County,” said Hart, the founder of An Ideal World. “The production of the PSAs involved a blend of the latest visual effects technology and basic techniques to bring forth dramatic results.” nnThe PSA team also included Rich Schaefer of High Impact Pictures as the director of photography, who generously donated his time and equipment which included the new RED Epic® camera. nn”One of the goals of the Taller PSA project was to balance the highly technical visual effects with emotional content, and the team ultimately delivered on that goal,” said Aron Paul Orton, director and editor at DGWB. “The biggest visual effects challenge was to make the animated tattoos look realistic. This required an uncompromising attention to detail and vision from the team of Sharon Diaz and Robb Hart to achieve the visual effect.” nnCredits nAdvertising Agency, www.dgwb.com.>DGWB Advertising & Communications; Director/Editor, Aron Paul Orton; Associate Creative Director/Copywriter, Courtney Betley; Creative Director, Jon Gothold; Producer, Antoinetta Smekal; Actor/Guy, Javier Lezama; Actress/Mom, Connie Marie Avila; Actress/Child, Mia Cardena; Camera Equipment, High Impact Pictures; Director of Photography, Rich Schaefer; Co-Visual Effects Supervisor, Sharon Diaz; Co-Visual Effects Supervisor, Robb Hart; 1st AC, Jeff Lynn; Gaffer, Brian Rupp; Grip, Stephen James; DIT, Kip Hewitt; Stylist, Skipper; BTS Camera, Jeff Gordon; Stage, Pfinix Studios; Stage Manager, Chris Tornow; Post Production, An Ideal World; Lead Flame Artist, Sharon Diaz; Shake/Sketchbook Pro Artist, Robb Hart; Motion Graphic Design, Brandt Weisman; Music, Peligro music and sound; Composer, Greg Kuehn; Audio Mastering, Stewart Sound; Sound Engineer, Dave Myslek; Tattoo Art, Lowrider TattoosnnAbout DGWB nFounded in 1988, DGWB Advertising and Communications is a leading mid-sized agency best known for its shared values approach to integrated marketing. The award-winning Southern California firm provides general market advertising, creative, promotions, interactive media and public relations services, and utilizes a pioneering approach to consumer relationships that seeks to find the common values between its clients and their customers. From offices in the 1935 Santa Ana City Hall building, which the agency purchased and renovated in 2000, agency partners Mike Weisman, Mandi Dossin and Jon Gothold lead a staff of 80 in service of clients Toshiba, KFC, Wienerschnitzel, Hilton Garden Inn, California Avocados, Dole Fresh Fruit, Children’s Hospital of Orange County and others. Also housed at DGWB is The Values Institute, which explores values-based marketing and social entrepreneurialism issues and publishes the annual “Most Trustworthy Brands” surveys. For information, call (714) 881-2300 or visit www.dgwb.com.
Contact:
Sung Choi DGWB 714-881-2345 Contact Sung via email
SPW Category:Public Service Announcement (PSA) News
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
There's still time to set things right...
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More
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