As has been the norm in recent years, DGWB Advertising & Communications (www.dgwb.com) has firmly left its imprint on the OC ADDY Awards.
DGWB took home an impressive 32 honors during the 2012 OC ADDY Awards, handed out March 20 by the OC Ad Federation, formerly known as the OC Ad Club.
In all, the Santa Ana, Calif., agency received five Gold and 11 Silver awards — topping its 2011 output in those top two categories — as well as 16 Bronze awards for its work on behalf of clients DOLE Fresh Fruit, Bard Valley Natural Delights Medjool Dates, Toshiba America Business Solutions, Wienerschnitzel, Star Fine Foods, Children’s Hospital of Orange County and the California Avocado Commission. Also included were awards honoring work done for Taller San Jose, one of DGWB’s pro bono clients.
“It is always an honor to be so highly regarded by our peers, who continue to recognize our work as among some of the finest in Orange County,” said Jon Gothold, DGWB executive creative director and partner. "As an agency that was founded 24 years ago — before there was such a thing as digital marketing — I’m particularly proud of the fact that all our Gold awards were in that space. It validates that not only are we staying current on how to best connect with consumers, but that we are excelling at it creatively."
The OC ADDY Awards recognize the best in local advertising in more than 100 categories, and are the first step in the advertising industry’s largest creative competition, attracting more than 50,000 professional and student entries every year in local ADDY competitions.
Of DGWB’s 32 awards, eight were for the agency’s work for the California Avocado Commission, six were for Bard Valley Natural Delights Medjool Dates, five were for Wienerschnitzel, four were for DOLE Fresh Fruit, three were for Toshiba America Business Solutions and Taller San Jose, and one each for Children’s Hospital of Orange County, Star Fine Foods and DGWB itself.
DGWB’s Gold and Silver awards include the following:
Professional Gold Awards
• DOLE Fruit “Hangover” Internet Video
• Medjool “Natural Delights” Website
• Toshiba Copiers “The Need for Speed” Internet Video
• Toshiba Copiers Internet Video Case Study Campaign
• Wienerschnitzel Wiener Nationals Website
Professional Silver Awards
• CAC “American Pride” Grocery Cart Sign
• “While They Last” Billboard
• CAC Print Ad Campaign
• CAC “CA Sun” Print Ad
• DOLE Fruit “Go Bananas” Website
• DOLE Fruit “Portable Pick Me Up” Internet Video
• STAR “Taste the Good Life Tour” Facebook Tab
• Taller San Jose “Home of Second Chances” TV Campaign
• Taller San Jose “Home of Second Chances-Woman” TV
• Toshiba Copiers Controller Website
• Wienerschnitzel Wiener Nationals Mixed Media Campaign
About DGWB
Founded in 1988, DGWB Advertising and Communications is a leading mid-sized agency best known for its shared values approach to integrated marketing. The award-winning Southern California firm provides general market advertising, creative, promotions, interactive media and public relations services, and utilizes a pioneering approach to consumer relationships that seeks to find the common values between its clients and their customers. From offices in the 1935 Santa Ana City Hall building, which the agency purchased and renovated in 2000, agency partners Mike Weisman, Mandi Dossin and Jon Gothold lead a staff of 80 in service of clients Toshiba, KFC, Wienerschnitzel, Hilton Garden Inn, California Avocados, Dole Fresh Fruit, Children’s Hospital of Orange County and others. Also housed at DGWB is The Values Institute, which explores values-based marketing and social entrepreneurialism issues and publishes the annual “Most Trustworthy Brands” surveys. For information, call (714) 881-2300 or visit www.dgwb.com.
