To promote the 16th annual Wienerschnitzel-sponsored dachshund race held on July 9th at the Los Alamitos Race Course, www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and Communications (www.dgwb.com.>(www.dgwb.com.) produced a comprehensive event campaign encompassing a dedicated website and a promotional video, as well as creative elements such as themed t-shirts, posters and an onsite custom doggy photo booth.nnDGWB also composed the event theme of “The Biggest Littlest Race in History” in vintage vaudeville carnival style to commemorate the long tradition of the race that will bring more than 90 four-legged competitors and 10,000 plus on-lookers to the event. In fact, the Wienerschnitzel Wiener Nationals is the most-attended day of the year at Los Alamitos Race Course. The annual event benefits the Seal Beach Animal Care Center, a non-profit group dedicated to finding homes for stray animals in the Orange County, Calif., area.nn”Since 1996, the Wienerschnitzel brand has looked to DGWB to elevate the Wienerschnitzel Wiener Nationals from a marketing perspective and to provide a unique promotional theme that reflects the colorful, entertaining and spirited nature of the event,” said Jon Gothold, partner and executive creative director of DGWB. “This year, our creative team has worked to deliver a campaign that exceeded all expectations. The campaign’s creative elements bring the event to life as a classic American fair, much like the once-popular vaudeville theatrical shows of the early 1930s and short-film newsreels that accompanied feature films up until the 1950s.”nn
nThe agency’s promotional newsreel-style video for the Wienerschnitzel Wiener Nationals can be viewed via YouTube® here.nnAdditionally, DGWB’s vaudeville carnival-style print and website (www.thewienernationals.com) creative executions.nnDownload:nwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/biggest-littlest-race.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/biggest-littlest-race.jpgnwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/champion-will-rise.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/champion-will-rise.jpgnwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/waddle-to-victory.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/waddle-to-victory.jpgnnCreditsnAd Agency: www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and CommunicationsnExecutive Creative Director: Jon Gothold nAssociate Creative Director/Copywriter: Courtney BetleynCopywriter: Yama Rahyar nSenior Art Director: Grant BernsteinnJunior Art Director: Kelly Egan nInteractive Designer: Chris Abouabdo, Shea HawtonnDirector/Editor: Aron OrtonnMotion Graphics: Brandt Weisman nAgency Producer: Antonietta Smekal nAccount Director: Stephanie Rivera nAccount Coordinator: Julio AlvareznnAbout Wienerschnitzel nFounded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 350 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC. nnAbout DGWBnFounded in 1988, www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and Communications is a leading mid-sized agency best known for its shared values approach to integrated marketing. The award-winning Southern California firm provides general market advertising, creative, promotions, interactive media and public relations services, and utilizes a pioneering approach to consumer relationships that seeks to find the common values between its clients and their customers. From offices in the 1935 Santa Ana City Hall building, which the agency purchased and renovated in 2000, agency partners Mike Weisman, Mandi Dossin and Jon Gothold lead a staff of 80 in service of clients Toshiba, KFC, Wienerschnitzel, Hilton Garden Inn, California Avocados, Dole Fresh Fruit, Children’s Hospital of Orange County and others. Also housed at DGWB is The Values Institute, which explores values-based marketing and social entrepreneurialism issues and publishes the annual “Most Trustworthy Brands” surveys. For information, call (714) 881-2300 or visit www.dgwb.com.>(www.dgwb.com..Sung Choi DGWB Advertising & Communications 714-881-2345 Contact Sung via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More