To promote the 16th annual Wienerschnitzel-sponsored dachshund race held on July 9th at the Los Alamitos Race Course, www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and Communications (www.dgwb.com.>(www.dgwb.com.) produced a comprehensive event campaign encompassing a dedicated website and a promotional video, as well as creative elements such as themed t-shirts, posters and an onsite custom doggy photo booth.nnDGWB also composed the event theme of “The Biggest Littlest Race in History” in vintage vaudeville carnival style to commemorate the long tradition of the race that will bring more than 90 four-legged competitors and 10,000 plus on-lookers to the event. In fact, the Wienerschnitzel Wiener Nationals is the most-attended day of the year at Los Alamitos Race Course. The annual event benefits the Seal Beach Animal Care Center, a non-profit group dedicated to finding homes for stray animals in the Orange County, Calif., area.nn”Since 1996, the Wienerschnitzel brand has looked to DGWB to elevate the Wienerschnitzel Wiener Nationals from a marketing perspective and to provide a unique promotional theme that reflects the colorful, entertaining and spirited nature of the event,” said Jon Gothold, partner and executive creative director of DGWB. “This year, our creative team has worked to deliver a campaign that exceeded all expectations. The campaign’s creative elements bring the event to life as a classic American fair, much like the once-popular vaudeville theatrical shows of the early 1930s and short-film newsreels that accompanied feature films up until the 1950s.”nn
nThe agency’s promotional newsreel-style video for the Wienerschnitzel Wiener Nationals can be viewed via YouTube® here.nnAdditionally, DGWB’s vaudeville carnival-style print and website (www.thewienernationals.com) creative executions.nnDownload:nwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/biggest-littlest-race.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/biggest-littlest-race.jpgnwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/champion-will-rise.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/champion-will-rise.jpgnwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/waddle-to-victory.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/waddle-to-victory.jpgnnCreditsnAd Agency: www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and CommunicationsnExecutive Creative Director: Jon Gothold nAssociate Creative Director/Copywriter: Courtney BetleynCopywriter: Yama Rahyar nSenior Art Director: Grant BernsteinnJunior Art Director: Kelly Egan nInteractive Designer: Chris Abouabdo, Shea HawtonnDirector/Editor: Aron OrtonnMotion Graphics: Brandt Weisman nAgency Producer: Antonietta Smekal nAccount Director: Stephanie Rivera nAccount Coordinator: Julio AlvareznnAbout Wienerschnitzel nFounded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 350 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC. nnAbout DGWBnFounded in 1988, www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and Communications is a leading mid-sized agency best known for its shared values approach to integrated marketing. The award-winning Southern California firm provides general market advertising, creative, promotions, interactive media and public relations services, and utilizes a pioneering approach to consumer relationships that seeks to find the common values between its clients and their customers. From offices in the 1935 Santa Ana City Hall building, which the agency purchased and renovated in 2000, agency partners Mike Weisman, Mandi Dossin and Jon Gothold lead a staff of 80 in service of clients Toshiba, KFC, Wienerschnitzel, Hilton Garden Inn, California Avocados, Dole Fresh Fruit, Children’s Hospital of Orange County and others. Also housed at DGWB is The Values Institute, which explores values-based marketing and social entrepreneurialism issues and publishes the annual “Most Trustworthy Brands” surveys. For information, call (714) 881-2300 or visit www.dgwb.com.>(www.dgwb.com..Sung Choi DGWB Advertising & Communications 714-881-2345 Contact Sung via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More