Dir. Derin Seale's hard-hitting PSA "Mistakes" for The New Zealand Transport Agency out of Clemenger BBDO was honored a Gold Pencil Award in Advertising at the 2014 ONE Show. The powerful clip warning drivers about the dangers of excessive speeding quickly went viral, now reaching over 9 million views and earning a coveted spot on TED's list of 10 Ads Worth Spreading.
Seale creates a compelling narrative with the :60 clip, showing us two drivers experiencing an extended moment of pause at that split second before they collide into one another. As the two men exit their cars, their conversation personalizes the grim repercussions about to take place, with one man pleading for the safety of his son in the backseat. Unable to alter the outcome, the drivers return behind the wheel and we see a speedometer reading over 100/km per hour before everything changes dramatically. Real-time suddenly returns as the violent moment of impact occurs, and the and the heartbreaking realization that we're powerless to change a simple mistake made in a second’s time is driven home.
Director Derin Seale is represented by Believe Media for commercial representation in the US, Canada and Latin America.
Agency: Clemenger BBDO Executive Creative Director: Philip Andrew Writer: Emily Beautrais Art Director: Frances Cooke
Director: Derin Seale Production Company: Finch Executive Producer: Rob Galluzzo Producer: Karen Bryson Production Manager: Annelise Yarrell DOP: Stefan Duscio Production Designer: Rob Key
Vfx: Fin Design & Effects
VFX Supervisor: Stuart White
Flame: Justin Bromley
Grade: Ben Eagleton
Offline: c/- Toy Box
Editor: Drew Thompson
Audio Post: Nylon Studios Sound Design & Final Mix: Simon Lister
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