Dir. Derin Seale's hard-hitting PSA "Mistakes" for The New Zealand Transport Agency out of Clemenger BBDO was honored a Gold Pencil Award in Advertising at the 2014 ONE Show.  The powerful clip warning drivers about the dangers of excessive speeding quickly went viral, now  reaching over 9 million views and earning a coveted spot on TED's list of 10 Ads Worth Spreading. 

Seale creates a compelling narrative with the :60 clip, showing us two drivers experiencing an extended moment of pause at that split second before they collide into one another.  As the two men exit their cars, their conversation personalizes the grim repercussions about to take place, with one man pleading for the safety of his son in the backseat.  Unable to alter the outcome, the drivers return behind the wheel and we see a speedometer reading over 100/km per hour before everything changes dramatically. Real-time suddenly returns as the violent moment of impact occurs, and the and the heartbreaking realization that we're powerless to change a simple mistake made in a second’s time is driven home.
Director Derin Seale is represented by Believe Media for commercial representation in the US, Canada and Latin America.

View the spot online here: http://wdrv.it/RIpbas

Link to the One Club: www.oneclub.org

Link to Derin Seale's reel: http://www.believemedia.com/derin-seale/

Screenwork Credits
Brand: NZTA
Title: “Small Mistakes”
Agency: Clemenger BBDO
Executive Creative Director: Philip Andrew
Writer: Emily Beautrais
Art Director: Frances Cooke

Director: Derin Seale
Production Company: Finch
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
Production Manager: Annelise Yarrell
DOP: Stefan Duscio
Production Designer: Rob Key

Vfx: Fin Design & Effects
VFX Supervisor: Stuart White
Flame: Justin Bromley
Grade: Ben Eagleton
Offline: c/- Toy Box
Editor: Drew Thompson

Audio Post: Nylon Studios
Sound Design & Final Mix: Simon Lister