Dir. Derin Seale's hard-hitting PSA "Mistakes" for The New Zealand Transport Agency out of Clemenger BBDO was honored a Gold Pencil Award in Advertising at the 2014 ONE Show. The powerful clip warning drivers about the dangers of excessive speeding quickly went viral, now reaching over 9 million views and earning a coveted spot on TED's list of 10 Ads Worth Spreading.
Seale creates a compelling narrative with the :60 clip, showing us two drivers experiencing an extended moment of pause at that split second before they collide into one another. As the two men exit their cars, their conversation personalizes the grim repercussions about to take place, with one man pleading for the safety of his son in the backseat. Unable to alter the outcome, the drivers return behind the wheel and we see a speedometer reading over 100/km per hour before everything changes dramatically. Real-time suddenly returns as the violent moment of impact occurs, and the and the heartbreaking realization that we're powerless to change a simple mistake made in a second’s time is driven home.
Director Derin Seale is represented by Believe Media for commercial representation in the US, Canada and Latin America.
Agency: Clemenger BBDO Executive Creative Director: Philip Andrew Writer: Emily Beautrais Art Director: Frances Cooke
Director: Derin Seale Production Company: Finch Executive Producer: Rob Galluzzo Producer: Karen Bryson Production Manager: Annelise Yarrell DOP: Stefan Duscio Production Designer: Rob Key
Vfx: Fin Design & Effects
VFX Supervisor: Stuart White
Flame: Justin Bromley
Grade: Ben Eagleton
Offline: c/- Toy Box
Editor: Drew Thompson
Audio Post: Nylon Studios Sound Design & Final Mix: Simon Lister
Directed by Liz Charky, the music video for Henry Hallโs โTiny Doorโ is a playful and profound exploration of the songโs intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimesย psychedelicย scenes.
โI am a huge fan of love songs that have an unusual, hyper-specific perspective on love,โ says Hall. โThatโs what I wanted to do with โTiny Door.โ Itโs about loving someone unconditionally while recognizing that love is something that isnโt always straightforward โ I think thatโs something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it โ thatโs really portrayed well by Liz, and Ellin Aldana, our cinematographer.โ
Charky explains, โWhen I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way โ with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating.ย In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More