Branded content studio The Department of the 4th Dimension (The D4D) recently completed a series of nine creative culinary and professional webisodes for client AEG’s Electrolux “Perfunkt” website. The webisodes, which feature various master chefs and other professionals illustrating their unique skills, can be viewed on www.Perfunkt.com.nnLead AEG digital shop Huge, Brooklyn, NY, tapped The D4D for the project after viewing the studio’s immensely popular videos for independent coffee shop Intelligentsia in Venice, Calif., which recently made the shortlist for the first Vimeo Festival Awards (http://thed4d.com/projects/intelligentsia-coffee). The black and white documentary style with each subject matter in color helped draw AEG’s audience into the perfection that goes into each subject.nn”The goal of the series was to place AEG’s audience into a casual conversation at the point of perfection,” said The D4D‘s Founder and Creative Director Matt Checkowski. “Each expert lives and breathes their craft which we hope inspires the same passion for detail and process in everyone who watches the films. Each black and white episode is enhanced with a splash of color: the visual embodiment of our expert’s obsession. We imagined this is how the world would look when living at the peak of the perfect technique.”nnSeveral of the webisodes feature master butcher Jack O’Shea, shown selecting the perfect cut of meat, making steak tartare and illustrating professional cooking techniques. Another execution depicts Berlin sausage maker Rainer Lehman’s “Currywurst” expertise. All are shot in black and white, with only the subject matter (meat, bread, sausage, etc.) shown in vibrant color.nnThe D4D handled the entire production, from researching and casting the best on-camera talent, locations, and crews throughout Europe, as well as shoot logistics and culminating with final editorial and finishing completed in house. nnThe episodes include:nn• “Choosing Beef” – Choosing Beef with Jack O’Shean• “Steak Tartare” – Jack O’Shea’s Steak Tartaren• “Cooking Meat Right” – Insights from Jack O’Shean• “Apple Strudel” – Manfred Otte and his Perfect Apple Strudeln• “Currywurst” – The Best Currywurst In Berlin with Rainer Lehmann• “Ironing & Steaming “n• “Perfect Berliner Pancakes” – Lars Siebert shares his technique.n• “German Sourdough Rolls Berliner Schrippen” – An in-depth view of making Berliner bunsn• German Whole Wheat Bread” – The Perfect Whole Wheat Bread at Siebert’s bakerynnnClick title here to view “Choosing Beef” with Jack O’Shea online.nnCreditsnClient: Electrolux Major Appliances EMEA, Stockholm, SwedennAgency: HUGE Brooklyn, NY, The Department of the 4th DimensionnnDirector: Matt CheckowskinExecutive Producer: Ron CiceronProducer: Troy MillernCinematographer: Keith DunkerleynnEditor: Leander RappmannnEditor: Wyatt JonesnEditor: Edwin SteinitznVFX: The D4DnnAbout THE D4DnThe Department of The Fourth Dimension (The D4D) is a branded content studio that works with progressive agencies and dynamic brands to energize their business through moving pictures across multiple platforms. Based in Downtown Los Angeles and founded by award winning industry veterans Matt Checkowski and Ron Cicero, The D4D works with advertising and digital agencies, while also creating original content, to engage and communicate with audiences. The studio’s experience includes work for agencies TBWA Chiat/Day, Saatchi & Saatchi, Huge and Great Works, and clients Electrolux, ESPN, Range Rover, Nike, Microsoft, Coke and Absolut Vodka, among many others. For more information, visit http://TheD4D.com.nn
Espresso, Intelligentsia from The D4D on Vimeo.
