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    Deluxe Vancouver Appoints Key Executives

    By DeluxeCreative2017Updated:No Comments2056 Views

    William Baldwin appointed Vice President Sales

    Vancouver, B.C. -- (SPW) --

    Deluxe Vancouver Ltd., a division of Deluxe Entertainment Services Group Inc., has hired William Baldwin as Vice President Sales and Richard Cederlund as Vice President Operations. Baldwin will be responsible for all post production sales, including Deluxe’s digital and film laboratory services. Cederlund will be responsible for editorial, telecine and media management operations. Both executives will report to Mark Atkinson, Vice President and General Manager, Deluxe Vancouver.

    Prior to joining Deluxe, Baldwin served as founder and President of PostWorks New York. He brings a deep technical knowledge as well as years of post production expertise to the Vancouver operation. Rick Cederlund is a long time member of the Vancouver post production community with a strong engineering background, and formerly served as Director of Operations for NorthWest Imaging & FX.

    “Deluxe Vancouver is part of a network of services for filmmakers in North America,” says Mark Atkinson, Vice President & General Manager. “With these key additions to our senior management team we will be even better positioned to service the Vancouver market. And by providing top level motion picture laboratory, telecine, editorial and media management operations in the four largest markets of North America – Vancouver, Toronto, Los Angeles and New York – we’re able to collaborate more fully with our clients in production,” adds Atkinson.

    Deluxe Vancouver and its sister company, CIS Vancouver, are the former post production and visual effects units of Rainmaker Entertainment Inc. acquired by Deluxe in January 2008.

    Contact:

    Cathy Main Vice President Marketing North America, Deluxe (323)960-8454 - office (323)960-7016 – fax

    SPW Category:People on the Move



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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