Register

    Deluxe Acquires Atlab

    By SPW EditorUpdated:No Comments1839 Views

    Includes Film Processing / Post Facilities in Sydney, Melbourne and Auckland

    HOLLYWOOD -- (SPW) --

    Deluxe Entertainment Services Group Inc. (Deluxe), and Amalgamated Holdings Limited (AHL) announced today that Deluxe has acquired The Atlab Group (Atlab) from AHL in Australia.

    Atlab is the largest film processing laboratory in the region. The company has had its roots in the Australian film industry for 80 years providing processing, printing and post production services for feature films, television and commercials. Today, Atlab also offers a broad range of creative services including digital post production, digital intermediates (EFILM(R)) and a brand new first class sound mixing facility. The 400 channel mixing stage is fully integrated into Atlab’s film laboratory and EFILM’s Sydney location so that filmmakers can manage all of their post needs under one roof.

    The Atlab facilities will be rebranded Deluxe Sydney, Deluxe Melbourne, and Deluxe Auckland with the management team remaining in place.

    “Over the last few years we’ve developed a strong alliance with Atlab and look forward to the continued working relationship with them,” said Cyril Drabinsky, CEO and President of Deluxe. “This next step will strengthen our ability to service the film and post production needs of our clients in the southern hemisphere,” adds Drabinsky.

    Deluxe has been servicing the entertainment industry for 93 years. Today the company has laboratory and post production facilities in Hollywood, Toronto, Vancouver, New York, London, Madrid, Barcelona, Rome, and now Sydney, Melbourne and Auckland.

    About Deluxe

    Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to major Hollywood Studios and an international client base. Services include motion picture film processing, printing and distribution; EFILM(R) digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; digital cinema services, digital asset management, digital distribution; and marketing fulfillment services. Deluxe laboratory and post production facilities are located in North America, Europe, and Australia/New Zealand. Deluxe Digital Studios offer home entertainment services in North America, Europe and India. For more information, please visit http://www.bydeluxe.com

    Contact:

    Cathy Main Vice President Marketing North America, Deluxe (323)960-8454 - office (323)960-7016 – fax

    SPW Category:Production and Post-Production Products and Services



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

    MySHOOT Profiles


    Add A Comment