Del Taco has launched a TV and social/mobile media campaign by San Francisco marketing agency Camp + King. The effort promotes the QSR chain’s new $4 Fresca Bowls—a product that is pitched as “a bowlful of fresh surprises”—and introduces a wacky old coot character called the Fresh Farmer.
Camp + King is a Havas-aligned creative idea agency that was launched by Roger Camp and Jamie King in February 2011. For more details, visit http://www.camp-king.com.
Video Credits
Client: Del Taco
Title: New Fresca Bowls Fresh Farmer
Aired: September 2014
Agency: Camp + King, San Francisco, CA, USA
Partner and Chief Creative Officer: Roger Camp; Partner and Chief Executive Officer: Jamie King; Creative Directors: Rikesh Lal, Paul Sincoff, Art Director: Eric Lowery; Copywriter: Avery Stokes Harrison; Integrated Head of Interactive Production: David Verhoef; Brand Director: Lindsay Menasco; Business Affairs: Tricia Krasneski; Director of Strategy: Anne Tway; Strategist: Allison Farquhar
Production Company: The Media Mob, Santa Monica, CA
Director: Tyler Spindel; Executive Producer/Partner: Greg Jones; Producer/Managing Partner: Aesli Grandi; Producer: Desiree Laufasa
Photography Production Company: Sara Remington Photography, San Francisco Bay Area
Photography: Sara Remington; Director of Photography: Michael Pescasio
Post Production: Spy, San Francisco
Editorial Company: Misfit, San Francisco
Editor: Doug Cox; Assistant Editor: Marissa Rosado; Executive Producer: Kelly Koppen
Music Company and City: Yessian Music
Composer: Brian Yessian, Michael Yessian
Visual Effects Company: Spy, San Francisco
Visual Effects Supervisor: Darren Orr; Visual Effects Executive Producer: Lori Joseph
Steve Sapka
Camp + King
305-479-5208
Contact Steve via email
Doe-Anderson Hires Marianne Newton as New VP, Director of Integrated Production
Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."