Agency Marcus Thomas recently collaborated with tastemaking music company DeepMix to compose a new song with an iTunes tie-in for its Troy-Built campaign. The pop track “World Goes By” by artist Tom Luce is “Shazamable” via the commercial, which broke on TNT, HGTV, The History Channel and The Weather Channel. Viewers can then download the full-length song via iTunes. nnThe spot, “Saturday after Saturday,” tells the story of a single man planting a tree. He watches it grow over the years, marking his life’s evolution to married with a family. The spot’s DeepMix-produced song “World Go By” by artist Tom Luce is an infectiously catchy track that speaks to the quiet power of a life well lived. LUCE, Tom’s band, recently put out three full-length CDs and an acoustic EP including fan favorite “Good Day” previously featured in numerous major motion pictures. This re-release was a factor in considering the Troy Bilt collaboration, for a full marketing reach for advertiser and artist. nnnn”We had an amazing experience with DeepMix; they created a track that embodied the spirit of the brand while retaining the authenticity of a stand-alone song,” commented Marcus Thomas copywriter Tony Pichotta. “Music was a critical factor to this campaign so it was rewarding to collaborate with a team that shared our enthusiasm for the endeavor. The result honors both the music artist and the brand.” nn”We chose Tom Luce as the featured artist because he such great writing and storytelling instincts and is exceptional at crafting songs that can support a visual narrative,” said Dave Curtin, DeepMix Managing Director and Executive Music Producer. “He has a great following but we wanted to open up the exposure further – having the Shazam-integration is the perfect way to connect audiences to the song and the spot with a call to action.” nnOn a number of occasions, DeepMix – inspired by a :30 original music assignment – has managed a music single release as a benefit to everyone involved in the project. “Basically, the artist wins via the exposure and media buy, the brand wins by having the authentic artist tie-in and additional artist promotion, the agency wins by pushing the envelope creatively a little further, and we win as a company producing and managing the process,” acknowledges Dave Curtin. nnDeepMix was just awarded the gold Addy for Best Sound Design for its work on EA SSX, and recently completed a new spot for Bridgestone Golf Balls. Now in its 10th year of business, DeepMix enjoys a partnership with the W Hotel in Hollywood where Dave Curtain curates and books talent for a live music series night called Station Unplugged.nnTroy Bilt Project CreditsnnAgency: Marcus ThomasnManagement Supervisor: Eran WebernAccount Supervisor: Anthony DelVecchionAssociate Partner, Creative Director: Jamie VenorskynAssociate Creative Director: Brian RoachnCopywriter: Tony PichottanArt Director: Jonathan SchmittnVP, Production Director: Nikki Di FranconnProduction Company: The CartelnEP: Faith DektornDirector: Rob Feng (now represented by Paydirt)nnVFX: Ring of FirenExecutive Producer: John MyersnCreative Director/VFX Supv: Jerry SpivacknSenior VFX Producer: Casey ConroynVFX Producer: Justin BeauprenAsst. VFX Producer: Tammie SmallsnVFX Coordinator: Derek SchmidtnLead Flame Artist: Shelly DutchernFlame Artist: Brian PetrasnFlame Artist: Marla BarrettnFlame Artist: Michelle KoukinMotion Graphics: Stephen GrimmnnMusic: DeepMixnCreative Director: Dave CurtinnMusic Artist: Tom LucennEditor: Fred Fouquet
Jessie Nagel Hype 323.938.8363 x102 Contact Jessie via email
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More