Agency Marcus Thomas recently collaborated with tastemaking music company DeepMix to compose a new song with an iTunes tie-in for its Troy-Built campaign. The pop track “World Goes By” by artist Tom Luce is “Shazamable” via the commercial, which broke on TNT, HGTV, The History Channel and The Weather Channel. Viewers can then download the full-length song via iTunes. nnThe spot, “Saturday after Saturday,” tells the story of a single man planting a tree. He watches it grow over the years, marking his life’s evolution to married with a family. The spot’s DeepMix-produced song “World Go By” by artist Tom Luce is an infectiously catchy track that speaks to the quiet power of a life well lived. LUCE, Tom’s band, recently put out three full-length CDs and an acoustic EP including fan favorite “Good Day” previously featured in numerous major motion pictures. This re-release was a factor in considering the Troy Bilt collaboration, for a full marketing reach for advertiser and artist. nnnn”We had an amazing experience with DeepMix; they created a track that embodied the spirit of the brand while retaining the authenticity of a stand-alone song,” commented Marcus Thomas copywriter Tony Pichotta. “Music was a critical factor to this campaign so it was rewarding to collaborate with a team that shared our enthusiasm for the endeavor. The result honors both the music artist and the brand.” nn”We chose Tom Luce as the featured artist because he such great writing and storytelling instincts and is exceptional at crafting songs that can support a visual narrative,” said Dave Curtin, DeepMix Managing Director and Executive Music Producer. “He has a great following but we wanted to open up the exposure further – having the Shazam-integration is the perfect way to connect audiences to the song and the spot with a call to action.” nnOn a number of occasions, DeepMix – inspired by a :30 original music assignment – has managed a music single release as a benefit to everyone involved in the project. “Basically, the artist wins via the exposure and media buy, the brand wins by having the authentic artist tie-in and additional artist promotion, the agency wins by pushing the envelope creatively a little further, and we win as a company producing and managing the process,” acknowledges Dave Curtin. nnDeepMix was just awarded the gold Addy for Best Sound Design for its work on EA SSX, and recently completed a new spot for Bridgestone Golf Balls. Now in its 10th year of business, DeepMix enjoys a partnership with the W Hotel in Hollywood where Dave Curtain curates and books talent for a live music series night called Station Unplugged.nnTroy Bilt Project CreditsnnAgency: Marcus ThomasnManagement Supervisor: Eran WebernAccount Supervisor: Anthony DelVecchionAssociate Partner, Creative Director: Jamie VenorskynAssociate Creative Director: Brian RoachnCopywriter: Tony PichottanArt Director: Jonathan SchmittnVP, Production Director: Nikki Di FranconnProduction Company: The CartelnEP: Faith DektornDirector: Rob Feng (now represented by Paydirt)nnVFX: Ring of FirenExecutive Producer: John MyersnCreative Director/VFX Supv: Jerry SpivacknSenior VFX Producer: Casey ConroynVFX Producer: Justin BeauprenAsst. VFX Producer: Tammie SmallsnVFX Coordinator: Derek SchmidtnLead Flame Artist: Shelly DutchernFlame Artist: Brian PetrasnFlame Artist: Marla BarrettnFlame Artist: Michelle KoukinMotion Graphics: Stephen GrimmnnMusic: DeepMixnCreative Director: Dave CurtinnMusic Artist: Tom LucennEditor: Fred Fouquet
Contact:Jessie Nagel Hype 323.938.8363 x102 Contact Jessie via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More