In its continued expansion into the advertising space, NYC-based Decon has hired former BBDO and Droga5 veteran, Misha Louy as its new partner and EP. Already established as a record label, ideation shop and production company that has worked with A-list artists such as Kid Cudi, Roger Federer, Justin Bieber, Usain Bolt and Kanye West and brands such as Nike, HBO, Netflix, 2K Sports, P&G and Red Bull, Decon will aggressively seek to build its roster of talented, multipurpose directors under Louy’s leadership.
“As we continue to organically grow Decon, we felt it was important to bring on someone who understands all sides of advertising and production,” noted Decon cofounder and CEO Peter Bittenbender. “Not only does Misha fit culturally and aesthetically, but our visions aligned on the future of the company as we expand in the ever-evolving advertising landscape.”
Decon‘s partnership with Louy goes further than his recent hire, however. The company worked with Louy on the digital portion of the recent Gillette London 2012 Olympics campaign, which has been one of Proctor and Gamble’s largest ever global initiatives. BBDO then chose Decon as the full integrated production partner to complete the entire Olympics campaign. With Louy on the team, look for Decon to expand its central offerings of global integrated campaigns.
“I’m proud to partner with this talented group of maniacs,” stated Louy. “Decon is firmly entrenched in the development of culturally relevant digital, traditional and new media content in the advertising and experiential space. It’s exciting to bring my background in production for global brands into full 360-degree campaigns here, where we can push messaging into new and exciting spaces. With the existing talent’s ability to create engaging messages and my skill in making those ideas come to life, we are going to create some very memorable work at Decon.”
Louy has also contributed to campaigns for UNICEF’s Tap Project, Monster.com, eBay, Mars, AT&T, Mercedes-Benz, Arby’s, Ad Council, and Rihanna’s Reb’l Fleur fragrance.
About Decon
Idea shop, production company, and record label; we are a new creative force generating culturally relevant solutions in content, music and experience.
Formed out of necessity and fueled by passion, we have developed an ethos that ensures all work is aesthetically and intellectually progressive. We have grown three distinct businesses under one brand, which operate autonomously, but when combined, create unparalleled brand solutions for our clients and partners. Our work not only starts chatter, it brings about change. We are a group of creatives from all walks of life; ideas and their execution are our medium.
