DDB Worldwide agencies won 52 Lions, including two Grand Prix, and DDB was ranked as the #2 most-awarded agency network at the 2010 International Advertising Cannes Festival.
“DDB’s showing at this year’s Cannes Festival is demonstrative of our dedication to delivering world-class creative for our client’s business. I am very proud of our collective creative talent for consistently raising the bar and creating ideas that are not only entertaining, but are also behavior changing,” said Chuck Brymer, President and CEO of DDB Worldwide.
DDB’s “Fun Theory” campaign for Volkswagen won the most prestigious award for Internet advertising in the world. This groundbreaking campaign, created by DDB Stockholm, took home the Cyber Grand Prix, topping the festival’s most celebrated viral campaigns. Additionally, in its launch year, the Film Craft Lions category received 1,110 entries, and DDB London/DDB Worldwide were presented with both a Gold Lion and the Grand Prix for their Philips Cinema TV entry, “The Gift.”
DDB Shanghai took home the second Gold ever won by an agency from China for its design work for the China Environmental Protection Foundation.
BBDO Worldwide was, for the fourth year in a row, named Network of the Year at the International Advertising Festival in Cannes. The Network of the Year Award was first established in 2007. BBDO Worldwide has won it every year since.
In addition, BBDO’s Brazilian agency, Almap BBDO, was named individual Agency of the Year, and won the Grand Prix for print.
Twenty-one BBDO agencies from across every region combined to set another record – winning a total of 85 of the much coveted Lions, with work for more than 40 clients that spanned all forms of communication from Cyber to Design, Direct, Film, Media, Outdoor, Press, Promotion, PR, Radio and Titanium/Integrated.
“In seminar after seminar at Cannes this year, senior players from some of the world’s largest advertisers reiterated the need for great ideas in their businesses. In the toughest of times, BBDO agencies have remained focused on what we believe in, the value of exceptional work. It’s how we add value to our clients’ businesses. That’s why this recognition from our peers at Cannes is so important,” said Andrew Robertson, President and CEO, BBDO Worldwide.
In addition to Almap BBDO, other award-winning BBDO agencies included: AIM Proximity, NZ, AMV BBDO, London (which was named Direct Agency of the Year as well as the recipient of the first ever Grand Prix for Good), BBDO Chile, BBDO Dusseldorf, Germany, BBDO Guerrero in the Philippines, BBDO New York, BBDO India in Mumbai, BBDO Toronto, CP Proximity in Spain, Clemenger BBDO, Melbourne, CLM BBDO, Paris, Colenso BBDO, Auckland, Contapunto, Madrid, DLV BBDO in Italy, FHV BBDO in the Netherlands, Impact BBDO, Dubai, Juniper Park, Toronto, Net#work BBDO, Johannesburg, Pages BBDO in the Dominican Republic and Tiempo BBDO in Spain.
About DDB
DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks in the world, according to Advertising Age. DDB also ranked as the most awarded agency network in the world by Creativity magazine, the International Advertising Festival at Cannes and The Gunn Report, among others. In 2009 DDB was named Global Network of the Year by Campaign magazine and Tribal DDB won Digital Agency of the Year from Media. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (OMC). Omnicom is a leading global marketing and communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
