Director David Gaddie of The Colony has completed a new spot for The Variable and Duke Medicine, which begins airing today. The spot pokes fun at those of us who Google our medical symptoms, usually assuming the worst, rather than making use of professional health networks and services like Duke Medicine.

Gaddie’s strategy was to keep the look, feel and performances as naturalistic and familiar as possible so that the comedy is based in the awkwardness of a situation with which we can all identify.

The commercial was shot in New York, with post-production completed at The Colony’s VFX studio, Afterparty. Afterparty also created a companion animated spot entitled, “Go To”. 

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