The Colony's David Gaddie directed this comedy spot about searching the internet for symptoms
NEW YORK -- (SPW) --
Director David Gaddie of The Colony has completed a new spot for The Variable and Duke Medicine, which begins airing today. The spot pokes fun at those of us who Google our medical symptoms, usually assuming the worst, rather than making use of professional health networks and services like Duke Medicine.
Gaddie’s strategy was to keep the look, feel and performances as naturalistic and familiar as possible so that the comedy is based in the awkwardness of a situation with which we can all identify.
The commercial was shot in New York, with post-production completed at The Colony’s VFX studio, Afterparty. Afterparty also created a companion animated spot entitled, “Go To”.
Agency: The Variable Creative Director: Joe Parrish, Agency Designer: Matt Cook, Senior Account Executive: Jodi Dias, Agency Producer: Keith Rose
Production Company: The Colony / Afterparty Executive Producer: Angela Bowen, Producer: Zac Zimmerman, Director: David Gaddie, Director of Photography: Derek McKane, Editor: Thomas Vogt
VFX: Afterparty Colorist: Jordan Lister, Creative Director (Go To): Gordon Waltho, Creative Director / Animator (Go To): Jordan Lister, Lead Compositor: Nickolas Crist
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires.
LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production.
Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added.
View the full production list HERE .
Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.”
Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More
