The Colony's David Gaddie directed this comedy spot about searching the internet for symptoms
NEW YORK -- (SPW) --
Director David Gaddie of The Colony has completed a new spot for The Variable and Duke Medicine, which begins airing today. The spot pokes fun at those of us who Google our medical symptoms, usually assuming the worst, rather than making use of professional health networks and services like Duke Medicine.
Gaddie’s strategy was to keep the look, feel and performances as naturalistic and familiar as possible so that the comedy is based in the awkwardness of a situation with which we can all identify.
The commercial was shot in New York, with post-production completed at The Colony’s VFX studio, Afterparty. Afterparty also created a companion animated spot entitled, “Go To”.
Agency: The Variable Creative Director: Joe Parrish, Agency Designer: Matt Cook, Senior Account Executive: Jodi Dias, Agency Producer: Keith Rose
Production Company: The Colony / Afterparty Executive Producer: Angela Bowen, Producer: Zac Zimmerman, Director: David Gaddie, Director of Photography: Derek McKane, Editor: Thomas Vogt
VFX: Afterparty Colorist: Jordan Lister, Creative Director (Go To): Gordon Waltho, Creative Director / Animator (Go To): Jordan Lister, Lead Compositor: Nickolas Crist
Javier Campopiano Returns as Executive Jury President for New York Festivals.
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President.
In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025.
“We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.”
Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions.
Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More
