- Tuesday, Mar. 3, 2015
Director David Gaddie of The Colony has completed a new spot for The Variable and Duke Medicine, which begins airing today. The spot pokes fun at those of us who Google our medical symptoms, usually assuming the worst, rather than making use of professional health networks and services like Duke Medicine.
Gaddie’s strategy was to keep the look, feel and performances as naturalistic and familiar as possible so that the comedy is based in the awkwardness of a situation with which we can all identify.
The commercial was shot in New York, with post-production completed at The Colony’s VFX studio, Afterparty. Afterparty also created a companion animated spot entitled, “Go To”.
Visit The Colony at: www.the-colony.com
Visit Afterparty at: www.afterpartyvfx.com
Title: “Serious Cough” / “Go To”
Client: Duke Medicine
Agency: The Variable
Creative Director: Joe Parrish, Agency Designer: Matt Cook, Senior Account Executive: Jodi Dias, Agency Producer: Keith Rose
Production Company: The Colony / Afterparty
Executive Producer: Angela Bowen, Producer: Zac Zimmerman, Director: David Gaddie, Director of Photography: Derek McKane, Editor: Thomas Vogt
Colorist: Jordan Lister, Creative Director (Go To): Gordon Waltho, Creative Director / Animator (Go To): Jordan Lister, Lead Compositor: Nickolas Crist