International music and sound Production Company, Yessian has brought on Dave Curtin as their West Coast Executive Producer. Curtin has produced and licensed music and sound design for hundreds of commercials for major advertising agencies and brands all over the world. He is extensively involved in creating, developing, and executing 360-degree multi-faceted, integrated music marketing programs across vertical and digital media platforms and disciplines such as PR, social media, and experiential. Curtin is also a digital and copyright expert and considered a groundbreaker for his exploration in emerging trends in music and sound design.
“I’m thrilled to be joining Yessian, one of the most creative, award winning music companies in the business,” States Curtin. “This is an opportunity to contribute my creative production style and expertise to deliver the smartest, most innovative work for our clients. I look forward to this opportunity and continuing to grow Yessian’s vision and culture on the West Coast.”
Curtin has been part of the music and sound business, generating tunes for television and film entertainment, brands and consumer goods, for well over a decade. He brings with him a reputable and extensive background and plans to further develop branding strategies and new music initiatives. He has connected celebrity musical artists to brands including LL Cool J for Gatorade, Kaskade for Budweiser, Diplo for Turkcell, and Donovan Frankenreiter for Hilton Hotels. Besides strategically developing partnerships with brands and ad agencies such as Toyota, JCPenney, Nokia, Bacardi, EA Sports, Crispin Porter Bogusky, Wieden + Kennedy, and TBWAChiatDay, he has also been behind successful projects with Hewlett-Packard for their “Picture Book” digital photography series with Goodby, Silverstein & Partners, Coors Light for “Rock ON” ads with DraftFCB, and Troy Bilt’s “Saturday After Saturday” integrated iTunes and Shazam campaign with agency Marcus Thomas. Curtin also developed a new music initiative with Daphne’s, a Mediterranean Restaurant Chain in California. Daphne’s and Curtin partnered on a multi-platform music program that discovers and fosters new music talent through several popular, complementary digital and social media channels.
“Dave’s extensive experience in the industry is a valuable asset to our approach and an integral part to our west coast operations and expansion,” Says Michael Yessian, Partner/Head of Production. “We looked for someone that would not only compliment our existing framework and expansion in LA, but who also brings knowledge in artist integration and new music platforms to further grow our international presence. Dave is the right fit.”
Prior to joining Yessian, Curtin previously held posts with Hum Music & Sound Design, and WMG’s Rhino Entertainment, before co-founding DeepMix. As Executive Producer and Managing Director he supervised and approved all the company’s music production while leading new business development, sales and marketing efforts. While at DeepMix Curtin cultivated his specialization in original music production, music supervision/music licensing and music marketing programs for advertising, brands and the entertainment industries.
Curtin has produced several award-winning pieces and has garnered various accolades, most recently being honored a Gold Addy for Best Use of Sound Design with EA Sports SSX 2012 In-Game opening trailer.
About Yessian
With offices in New York, Detroit, Los Angeles, and Hamburg, Germany, Yessian is a global collective of producers, composers, music supervisors, research creatives and recording artists. With six full-service recording studios and a music licensing and research division called Dragon Licks, Yessian offers a complete source for music, sound design and soundscapes. This powerful combination has allowed Yessian to enlist some of the world’s best-known brands in film, television, advertising, gaming and theme parks as clients. www.yessian.com
