Brady’s Chrysler "Street Smarts with Jim Gaffigan" via SapientNitro and Sheppard’s GMC “Precisely to the Point” via DigitasLBi both win in Video Series category
Two Superlounge directors – Jordan Brady and Daniel Sheppard – were honored at this year’s Adcraft Club of Detroit “D Show”, held November 30. Each received accolades in the Digital Media – Online Films and Video Series category: Brady directed the video series “Street Smarts with Jim Gaffigan” (for Fiat Chrysler Automobile, via SapientNitro), while Sheppard helmed “Precisely to the Point” (also a video series, for GMC, via DigitasLBi).
“Street Smarts with Jim Gaffigan” was comprised of “Hands-Free Door”, “Easy Tilt Seating” and “Panoramic Sunroof.” Directed by Brady, the spots feature actor/comedian Gaffigan extolling the intuitive virtues of the Chrysler Pacifica. “The series really drew on two of Jordan’s strongest suits,” observed Vicki Ordeshook, Executive Producer, National Sales + Marketing for Superlounge. “Jordan brings an impeccable sense of comedy and pacing, along with the accomplished hand of someone who’s spent years directing advertising for the automotive world.”
Comedy and cars also came into play for the Sheppard-directed GMC Video Series, which included “Cats,” “Guitar”, “Babies” and “Martial Arts.” Getting “Precisely to the Point,” the campaign has a spokesman exploring the idea of contextual search. “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humor room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesman talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humor." The campaign was honored at this year's D Show.
Brady’s current work includes the widely-seen hip Santa holiday spot “Jolly Phat Man” for Fiat via Doner, while Sheppard recently wrapped projects for Advil and Classico via TAXI.
About Superlounge
Superlounge is a boutique production company where indie filmmaker gumption meets studio-level polish. This close knit and impassioned group of directors and producers live and breathe filmmaking. Led by perpetual comedian and director extraordinaire Jordan Brady and EP Dave Farrell, the team is generally too busy plying their trade on set to take themselves too seriously. With backgrounds spanning feature film, screenwriting, and agency production, Superlounge’s talented creators jump in as an extension of agencies and brands to elevate creative concepts for video content. Across all platforms, no opportunity to make a project better escapes the laser-like focus of the Superlounge team.
Since 2010, a growing lineup of repeat clients have tapped Superlounge to create winning, shareable campaigns, garnering Cannes Lions, AICP, CLIO, The One Show, D Show and ADDYS, among other honors.
Video Credits
Client: GMC
Agency: DigitasLBi
CC0:Ronald Ng
ECD: Patrick McHugh
CD: Marc Gottesman
AD: Liz Collins
CW: Jason Ziehm
Producer: Jonathan Tompkins
Production Company: Superlounge
Director: Daniel Sheppard
Executive Producer: Dave Farrell
Editorial Company: Peel & Eat
Editor: Pete Warren
Music Company: Soundtrack Boston
Audio Engineer: Mike Secher
Vicki Ordeshook
Executive Producer, National Sales + Marketing
Superlounge
310.386.2266
Contact Vicki via email
Media Inquiries:
Hersh Rephun
Contact Hesh via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More