Image from MSI Chicago "Numbers in Nature" courtesy of Leviathan.
CHICAGO -- (SPW) --
The Museum of Science and Industry, Chicago, is the largest science museum in the Western Hemisphere, offering exhibits like an enormous U-505 submarine and a full-scale home of the future. The institution recently unveiled its permanent "Numbers in Nature" exhibit, representing its latest collaboration with conceptual design company Leviathan. Masterfully using innovative technologies and artistic approaches in ways that are earning rave reviews, the exhibit lets visitors explore the recurrence of patterns and mathematics in the natural world through a cutting-edge film presentation and myriad interactive installations.
To immerse visitors within this subject matter powerfully, MSI Chicago commissioned Leviathan to create a four-minute long, ultra-widescreen film combining HD cinematography with mesmerizing motion graphics and visual effects, and an original score from Joel Corelitz of Waveplant. After leaving the theater, guests engage in hands-on learning with more than a dozen interactive installations as well as a mind-bending mirror maze advancing all the ideas introduced in the film. In a digitally enhanced two-way mirror, visitors can see if their proportions comply with da Vinci's Golden Ratio in real-time. With other stations, visitors can virtually explore 3D spirals, Voronoi diagrams and other essential natural patterns simply by waving their hands. Combining analog controls such as knobs, wheels and blocks with touchscreens, Kinect cameras and Leap Motion sensors, Leviathan's team designed scores of dynamic experiences aimed at engaging and educating children and adults well into the future.
"From the concept to completion, there was a fantastic emphasis on visual quality and attention to accurate scientific details from both our team and the crew at MSI," Leviathan's executive creative director Jason White began. "Ultimately, we invented a new visual language based on MSI's designs that is educational and fits all the patterns at the exhibit's heart. We helped design this system using white spiral, voronoi and fractal branching patterns that are superimposed over colorful footage of nature, the human body, and architecture; they are introduced in the film and used throughout the exhibit, including all the promotional materials."
To introduce this visual language in their opening film, Leviathan's artists including creative director Bradon Webb and a team of more than 20 began by leveraging the company's award-winning experience in storytelling, conceptual design, animation, editorial, and visual effects. While the film's workflow presented some staggering challenges – involving live-action production footage captured in 6K resolution, and digital content created in up to 8K resolution using The Foundry's Nuke, Maxon Cinema 4D and Adobe After Effects – according to Webb, "There was really nothing that our team was unfamiliar with based on our past projects."
Webb also explained that each interactive installation posed its own unique challenge. "The Leap Motion installation features nine unique 3D objects that participants can rotate by moving their hands in space, while the Vitruvian Man activity uses a Pepper's Ghost effect to display graphic information and proportions over a mirror reflection of your body's image," he explained. "We used a Kinect camera to track bodies and then dynamically draw lines with our real-time engine."
According to everyone at Leviathan, the exhibit's interactive features were designed to address specific insights gathered by MSI's team from years of experience, so their popularity is the by-product of a very successful collaboration.
"For us, one of the most exciting aspects of this project is how well it demonstrates our interactive capabilities, particularly its success in marrying content with custom hardware and software," said Chad Hutson, Leviathan's executive producer. "While much of our most innovative work remains confidential, thanks to MSI Chicago, everyone visiting ‘Numbers in Nature' can see what we're capable of."
This exhibit is documented in a new case study video from Leviathan: https://vimeo.com/111043102. Additional project details, development artworks and project credits appear on Leviathan's website at http://lvthn.com.
Leviathan (http://lvthn.com) is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images we conceive appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Our teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan's artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. What do you want to build?
Video Credits
MSI
Vice President, Exhibits & Collections: Kurt Haunfelner
Senior Exhibit Developer: Olivia M. Castellini, Ph.D.
Director, Exhibit Design & Development: John S. Beckman
Senior Project Manager: Mark Ewing
Exhibit Project Manager: Faith Griggs-York
Design Manager: Angela Williams
Senior Coordinator/Researcher: Sarah Ingraham
Leviathan
Creative Director: Bradon Webb
Sr. Producer: Lauren Shawe
Art Director/Designer: Gareth Fewel
Designer/Animator: Ely Beyer
3D Modeler/Animator/Compositor: Anthony Malagutti // Andrew Butterworth
Designer: Alexis Copeland
2D Animator: Tobias Mattner
C4D/AE Animator/Compositor: Jesse Willis // Anthony Morrelle
VFX/Compositor: Chris Beers
Editor: Billy Sheahan
Technical Project Lead: Dennis Chau
Sr. Programmer/Research Engineer: Adam Berg
Programmer/Creative Technologist: Harvey Moon
Technical Support: Lucas Schira
Script Writer: Paul Rosenthal
Music Composer: Joel Corelitz / Waveplant
6 Channel Audio Mix: Sum1
VO Talent Search & Record: Dog and Pony
VO Artist: Andrea Hadhazy
President/Executive Producer: Chad Hutson
Executive Creative Director: Jason White
Chief Scientist: Matt Daly
Shoot
Line Producer: Sung Hwang
DP: Mark Woods / TechnoCranes Chicago
Vendors
Exhibit Design: Luci Creative
Exhibit Fabrication: Ravenswood Studios
Computer Hardware/Projectors Set Up/Installation: Creative Technology
Lighting Design: Lightswitch
Exhibit Lighting: ILC
Exhibit Writer: Heather Lindquist / Harvest Moon Studio
Simian introduces Teams feature for review & approval
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
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Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/About Simian
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