- Monday, Aug. 15, 2016
Cut+Run is honored to be part of an Olympic team effort – that of brand, agency and creative partners who helped bring a series of spots to sporting life. Each finds inspiration in the great strength exhibited by the world’s premiere athletes and the complex and often challenging road to the 2016 games.
An anthemic Gillette spot, edited by Gary Knight for Grey Worldwide and directed by Caviar’s Karim Huu Do, reveals the unyielding dedication to overcome adversity in the pursuit of athletic excellence. The best a man can get isn’t always pretty, but is always worth the chase.
Meanwhile, gymnast Simone Biles is “Small But Powerful” -- a superstar in her field and in the Tide spot edited by Joel Miller for Saatchi & Saatchi and directed by Joseph Kahn of Supply and Demand.
Pete Koob cut the MINI Olympics campaign directed by All Day Every Day’s Matt Baron via BSSP that shows how greatness comes from rejecting derogatory labels and refusing to let other people’s prejudice get in the way of success. Alongside Pete editor Christopher Kasper helped shape the campaign with long-form spots highlighting the various athletes and what they overcame to be on the world athletic stage.
“One Journey. Two Teams.” edited by Jon Grover and directed by Michael Haussman of Person Films for agency mcgarrybowen, features sporting greats and medal winning athletes including volleyball star Kerri Walsh Jennings, soccer player Carli Anne Lloyd, swimmer Missy Franklin, in the ultimate relay race through the airport to Rio.
No limits is the theme of BMW “Wheelchair,” edited by Gary Knight and directed by Decon’s T.J. O’Grady-Peyton for KBS. The quietly powerful commercial is an unexpected look at the ultimate driving machine. Josh George, a Team USA Paralympian athlete, uses a specially designed BMW wheelchair built for breaking things.
With an eye on the future, Lucas Eskin and Ben McCambridge edited an experiential campaign for Los Angeles’ 2024 Olympic bid. These films are on display at the Rio Olympic Games via 72andSunny and directed by Karim Huu Do of Caviar.
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