Cut + Run contributed creative editorial to a total of seven Super Bowl spots, five national and two regional commercials that aired during the biggest ad day of the year. Skechers “Mr. Quiggly,” Hyundai “Cheetah” and Samsung “Thing Called Love” ranked in numerous top 10 polls during the momentous Monday frenzy to crown the best work on Game Day.
Skechers “Mr. Quiggly” by agency Siltanen & Partners, edited by Cut + Run’s Jay Nelson and directed by HSI’s Ryan Eber, celebrates the unexpected hero in the tale of underdog-turned-champion. Hyundai “Cheetah” via agency Innocean, edited by Steve Gandolfi and directed by Daniel Kleinman, cleverly begins as a race and ends with a chase. The same team created “Think Fast” – a road trip with advice, and its unexpected twists and turns. Samsung “Thing Called Love” was a tech-lovers favorite, needling the competition and bursting with a sweeping (and hilarious) song and dance number. The spot was edited by Steve Gandolfi and Frank Effron for 72andSunny and was directed by Bobby Farrelly.
Two spots for BMW “The Big Grab” and “The Close Call” were enjoyed by regional audiences around the country. Both spots were edited by Cut + Run’s Joel Miller and directed by Interrogate’s Amit Mehta for agency Kirshenbaum Bond Senecal + Partners.
Prudential’s powerful “Linda Guthrie” aired during halftime. Agency Droga5, Epoch Director Everynone and Cut + Run’s Georgia Dodson created this touching and powerful portrait of a widow and her retirement.
About Cut + Run
Cut+Run started in 1997 with a mighty workforce of… three. Today Cut+Run is a premiere global editorial company with locations in Los Angeles, New York, London and Hong Kong. The company features a diverse roster of talented editors who contribute to commercials, film and music video projects that have earned AICP Awards, D&AD, Cannes Lions, Clios and countless others. With an emphasis on client service Cut+Run operates under a borderless philosophy making its editors available to work in any of the four offices or on location.
The Editor Roster: Akiko Iwakawa, Alex Dondero, Ben Campbell, Chris McKay, Chris Szymanski, Dan Robinson, Dayn Williams, Eve Ashwell, Frank Effron, Gary Knight, James Rose, Jay Nelson, Joel Miller, Jon Grover, Julian Tranquille, Nathan Perry-Greene, Nick Diss, Sam Jones, Steve Gandolfi, and TG Herrington.
For additional information please visit: www.cutandrun.com
