Barcelona's top design, animation, VFX and post shop to apply its award-winning aesthetic to U.S. ads, film and TV marketing, games and more.
Custom EFX, one of Europe’s top boutique providers of visual effects, animation and post-production services, has opened a studio in Los Angeles. A rising star that has worked with agencies across Europe, South America and Asia for such brands as BMW, Nescafe, Samsung, Coca Cola and Ikea, the Barcelona-based studio is aiming to repeat that success in U.S. while targeting work in advertising, film, television, gaming and digital media.
The new Los Angeles studio will be led by veteran executive producer Marie Soto, assisted by a team of producers and digital artists. The company has lined up sales representation on the West Coast and in the Midwest. It will also be linked to Custom EFX‘s international sales network, which includes new representatives in Germany, Dubai, India and Asia.
Custom EFX has recently gained significant experience with U.S. clients through a strategic partnership with Antenna, the production unit of entertainment ad agency Ant Farm. That has included design, animation and visual effects assignments for major game, entertainment and advertising accounts.
“We see a lot of demand for the type of work that we do, especially among U.S. advertising agencies,” explains Quique Medina, Executive Creative Director and founder of Custom EFX. “Technology has made it very easy to work across international borders, and we believe that we can compete very well from creative, technical and budgetary points of view.”
Custom EFX‘s services include animation, motion graphics, visual effects, color grading, compositing and sound design. The studio’s creative team has won numerous awards including two Gold Lions and one Silver Lion at Cannes. The studio’s technology arsenal includes high-end color grading, editing, compositing and visual effects platforms.
Recent projects include a campaign promoting tourism in Andorra where the studio created 3D animation inspired by the performers of Cirque du Soleil. The studio also recently produced 12 minutes of custom mapping graphics in a project for the government of Catalan, and a new Japanese market campaign for Kirin Beer.
Soto joins the studio from Antenna, where she was executive producer. She brings strong credentials in management, operations and sales for leading visual effects, animation, live action and post production companies.
“Custom EFX has generated a lot of buzz in Europe and elsewhere through its unique blend of creative energy, world-class talent and expansive technical resources,” Soto says. “They’ve established a new model for creative studios that delivers fantastic creative solutions and streamlined production through a single source. That’s a formula that has a lot of appeal for ad agencies, broadcasters, studios and other clients.”
About Custom EFX
Custom EFX is a full-service creative studio focused on leading edge visual effects, animation, motion graphics and post-production. Headquartered in the heart of Barcelona’s vibrant design community, the studio supports the advertising, entertainment and digital media industries. The company’s team of artists, producers and technical experts are passionate about creative and technical challenges and exploring the frontiers of contemporary audiovisual innovation. www.customefx.com
Marie Soto Senior Executive Producer Custom EFX 323 823 1921 Contact Marie via email
Contact:Enric Pages Executive Producer Custom EFX +34) 609 439 686 Contact Enric via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
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With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More