Cloud collaboration platform honored as among the best of production and post-production technology introduced during 2014.
DigitalFilm Tree’s cloud-based review and approval platform Critique™ was honored with a coveted StudioDaily Prime Award at the recent National Association of Broadcasters Convention (NAB) in Las Vegas. In recognizing it in its Post Production Software category, StudioDaily praised Critique as “incredibly powerful, elegant and useful” and added “the product is a home run.”
Employed by popular television shows like The Simpsons and Modern Family, Critique helps production teams work more efficiently and cut costs by providing instant access to media files, metadata and other production assets. Users can review, share and make comments on media files from any location on any device. Uniquely, Critique allows unlimited users with no bandwidth restrictions. Cloud storage, with enterprise level security, is available for a fixed monthly or annual fee.
Critique has distinguished itself by combining powerful tools with a streamlined interface. DigitalFilm Tree founder Ramy Katrib notes that the product was designed to support the way production teams work today. “Critique was built from mobile up; it’s not a repurposed web platform,” he says. “As a result, it provides a superior experience for users with smartphones and tablets.”
Katrib adds that showrunners can use Critique to conduct all of their creative interactions with their production teams through their phones. “There has been an evolutionary change in the way creatives collaborate,” he explains. “In the past, people collaborated through a web portal, but today some prefer to do so through their phones which are always with them.”
Critique, which has recently been enhanced with a new offline feature and improved media management and search functions, is about to get even better. This fall, DigitalFilm Tree is launching a new app, Critique Docs., that will allow users to upload, manage and share a variety of production-related documents, including calendars, call sheets, camera/sound reports and scripts. DigitalFilm Tree CTO Guillaume Aubuchon summarizes that the cloud finally brings together all aspects of production. “Critique and Critique Docs are intelligent cloud storage systems,” he says. “These applications define the entire production pipeline through metadata retention and management. Finally, we are able to carry information from pre-production all the way through content distribution.”
With cloud storage costs continuing to fall, Katrib sees Critique users relying on the platform as a long-term storage and archival resource analogous to a film vault. “We encourage clients to keep their files forever,” he says. “Cloud storage is very inexpensive. So instead of using hard drives, LTOs or tapes, productions can store archival media on the cloud and access them whenever and wherever they need to.”
About DigitalFilm Tree
DigitalFilm Tree (DFT), since its inception in 2000, has been a leading agent of innovation in the media and entertainment industry. They are a high-tech post-production, software and process consulting company. DFT is where creativity and technology combine for post-production excellence. They are agile, seamlessly adapting and deploying the newest technology to serve their creative clients in television, motion picture, start-ups and corporations
DFT created ProStack and Critique software as a direct response to our client’s needs. Their award winning software expands their post-production process innovations to anyone, anywhere.
DigitalFilm Tree blows things up on Screen & Behind the scenes.
For more information, see: http://www.critiquecloud.com/
Ramy Katrib
DigitalFilm Tree
3475 Cahuenga Blvd West
Los Angeles, CA 90068
(323) 851-3000
Contact Ramy via email
Media:
Linda Rosner
ArtisansPR
310.837.6008
Contact Linda via email
At The OpenStack Summit, DigitalFilm Tree Demonstrates How ProStack And Critique SaaS Facilitates Instant, Secure Worldwide Access To Massive Data Files
Guillaume Aubuchon demonstrated the power of cloud based workflows during the OpenStack keynote today. With partners HP Heilion and Blue Box Cloud, DigitalFilm Tree demonstrated how cloud based workflows generate significant...
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (