DigitalFilm Tree’s cloud-based review and approval platform Critique™ was honored with a coveted StudioDaily Prime Award at the recent National Association of Broadcasters Convention (NAB) in Las Vegas. In recognizing it in its Post Production Software category, StudioDaily praised Critique as “incredibly powerful, elegant and useful” and added “the product is a home run.”

Employed by  popular television shows like The Simpsons and Modern Family,  Critique helps production teams work more efficiently and cut costs by providing instant access to media files, metadata and other production assets. Users can review, share and make comments on media files from any location on any device. Uniquely, Critique allows unlimited users with no bandwidth restrictions. Cloud storage, with enterprise level security, is available for a fixed monthly or annual fee.

Critique has distinguished itself by combining powerful tools with a streamlined interface. DigitalFilm Tree founder Ramy Katrib notes that the product was designed to support the way production teams work today. “Critique was built from mobile up; it’s not a repurposed web platform,” he says. “As a result, it provides a superior experience for users with smartphones and tablets.”

Katrib adds that showrunners can use Critique to conduct all of their creative interactions with their production teams through their phones. “There has been an evolutionary change in the way creatives collaborate,” he explains. “In the past, people collaborated through a web portal, but today some prefer to do so through their phones which are always with them.”

Critique, which has recently been enhanced with a new offline feature and improved media management and search functions, is about to get even better. This fall, DigitalFilm Tree is launching a new app, Critique Docs., that will allow users to upload, manage and share a variety of production-related documents, including calendars, call sheets, camera/sound reports and scripts. DigitalFilm Tree CTO Guillaume Aubuchon summarizes that the cloud finally brings together all aspects of production. “Critique and Critique Docs are intelligent cloud storage systems,” he says. “These applications define the entire production pipeline through metadata retention and management. Finally, we are able to carry information from pre-production all the way through content distribution.”

With cloud storage costs continuing to fall, Katrib sees Critique users relying on the platform as a long-term storage and archival resource analogous to a film vault. “We encourage clients to keep their files forever,” he says. “Cloud storage is very inexpensive.  So instead of using hard drives, LTOs or tapes, productions can store archival media on the cloud and access them whenever and wherever they need to.”

About DigitalFilm Tree
DigitalFilm Tree (DFT), since its inception in 2000, has been a leading agent of innovation in the media and entertainment industry. They are a high-tech post-production, software and process consulting company. DFT is where creativity and technology combine for post-production excellence. They are agile, seamlessly adapting and deploying the newest technology to serve their creative clients in television, motion picture, start-ups and corporations

DFT created ProStack and Critique software as a direct response to our client’s needs. Their award winning software expands their post-production process innovations to anyone, anywhere.

DigitalFilm Tree blows things up on Screen & Behind the scenes.

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