Cristina Anderlini was recently hired by the Ayzenberg Group to direct the first :30 TV spot for THQ‘s "Dance Paradise" video game on Kinect for Xbox 360.
The focus of the commercial is the game’s unique two player system and it’s appeal to players of all experience levels –the steps are simple enough for kids to play and yet challenging enough for teens and adults alike. The all-new dance game features over 40 Favorite Songs in pop, Hip-Hop, R&B and Disco – the most songs featured in a Kinect for Xbox 360 game.
Shot on location at the spectacular Magnus Walker Loft in downtown Los Angeles, the footage was shot on the RED ONE camera, in a visually stunning and warmly lit environment. The simple concept of four friends hanging out playing Dance Paradise highlights the key element of the game, that every party can be a dance party.
"Having worked with the Ayzenberg Group in the past, I was thrilled to be given the opportunity to direct the first commercial for THQ‘s exciting new game" says Anderlini. "It was a very collaborative working environment and I am looking forward to working with Ayzenberg and THQ for many years to come."
The spot can be viewed on THQ‘s website, link here: http://thq.com/us/thqtv/index?movieId=4741
Anderlini began her career freelancing for a number of top production companies including, Quentin Tarantino’s A Band Apart, Giraldi-Suarez, and Joe Pytka Productions. She was an integral part of the production team on numerous high-profile national commercials as well as EPKs and television promos.
Credits
Client: THQ
Agency: THE AYZENBERG GROUP
Director: CRISTINA ANDERLINI
Producer: CRISTINA ANDERLINI/GIRL FACTORY/VANESSA RUANE
Director of Photography: TARINA REED
Post Production: THE AYZENBERG GROUP
About GiRL FACTORY
In 2005, Anderlini founded GiRL FACTORY where she developed her “Director’s eye” while producing/directing Music Videos, “Making Of” Videos, EPKs, TV Spots, TV Episodes, Promos, as well as DVD and New Media content for major labels, advertisers, TV networks and corporate clients including MATTEL, MTV, BET, VH1, Universal Music, Atlantic Records, Nokia, TMobile, Intel, Disney, Buena Vista Games, THQ and Media Arts Lab (MAL) among others. She has worked extensively with A-List artists across many genres in both music, film and TV, including Samuel L. Jackson, Don Cheadle, Katy Perry, Jamie Foxx, Missy Elliott, Diddy, Pitbull, Panic At The Disco, TI, Toni Braxton, to name a few. www.girlfactory.me/
