Led By Founder Heidi Bayer, Forward-Thinking Company Responds To Demands Of Ever-Evolving Short - Form Creative Content Landscape
As the creative services industry changes, so too are the companies charged with developing their business opportunities. Recognizing these two emerging trends, Numodo, the six-year-old creative representation firm led by production and business development veteran Heidi Bayer, announced the addition of several key new clients, expanding the roster to include a fuller palette of creative talent, as well as broadening the company’s overall focus beyond network promotion and marketing to encompass advertising and increase client direct opportunities.
Numodo’s new clients include: 7Ate9 Directors, the Hollywood-based live action production company led by Disney Channel wunderkind and Turner alum Art Spigel; dFlash, founded by Laura Mignott, the WBE certified event marketing and production company known for building brand experiences for companies like Netflix and Bose; and the woman-owned, multi-skilled creative design studio Faculty. They join the current Numodo roster that includes the acclaimed design/animation houses Leroy & Clarkson (also woman-owned) Metaphrenie; social/digital agency Wildlife; and editorial and content company Storm Studios.
“The trend toward consolidating marketing departments has been brewing for years, but we’ve seen an uptick in 2018,” Bayer says. “That means two things: clients are looking to partner with outside creative studios to pick up the slack, but also that it’s imperative creative companies today be able to do a lot of things well. The phrase of the day is “360 campaign” and what that means can vary from client to client, but for many creative firms it means specialization can limit opportunities.”
Expanding Focus
Building on Bayer’s past expertise both as an executive producer and from her work in client relations and new business development, she launched Numodo in 2012 with a focus primarily on the network promotion and branding industry, but as the company has grown, it has also expanded to include advertising agencies and client direct opportunities.
“Advertising agencies and brands are looking to expand their visual presence across all platforms – not just traditional broadcast, but also online, social, VR / AR, in-store, outdoors and with live events that include ‘brand experiences,’” Bayer notes. “They’re also seeking out fresh approaches from creative boutiques that offer different perspectives from diverse creatives that can respond to cultural trends. There are a lot of opportunities for success in these areas.”
Notably for Bayer those opportunities have been shared by women-owned companies, and as a business leader, Bayer is proud to represent three certified women-owned businesses: dFlash, Faculty and Leroy & Clarkson.
“I'm really proud that to have these three women-owned companies on my roster,” Bayer says. “In this age of #metoo companies want to look beyond ‘the old boys club’ and I’m excited to play part in opening doors that have not previously been so welcoming.”
About Numodo
Numodo, founded by Heidi Bayer, offers representation services in the fields of broadcast design, visual effects, live-action production, VR | AR, animation, illustration and motion design, and also represents companies who produce the best-in-class digital content, digital strategy and digital production for screens big and small in mobile, web, film and television. Numodo gives executives unprecedented access to top creatives who execute digital campaigns, motion graphics, broadcast design, live-action directing, app creation, digital banner ads, social media campaigns and visual effects. Additionally, the companies we represent collaborate in the creation of mobile apps, broadcast animation, web video series production, live-action production, motion graphics and on-air promotion with networks, brands and content providers.
Numodo means a new way of doing (things) (work) (life) (fun).
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More