Register

    Creative Media Agency RED IRON Opens in NYC

    By JennyFigarolaUpdated:No Comments7523 Views
    NEW YORK -- (SPW) --

    Industry veterans, Mike Garatty, Michael Coelho, Vince Verderame and Kari Shackelton recently launched a new creative media agency, RED IRON.

    Joining together from various full service entertainment studios and networks including Broadway Video and NBCUniversal, RED IRON brings together a team of extensive skillsets including branding, live action, editorial, audio post, music composition, design and digital integration. With over 20 years of experience, the team has been responsible for eye-catching broadcast and digital content for network heavy weights like HBO, MTV Networks, USA, A+E, Syfy, IFC, and many others.

    “Networks are dealing with smaller staff and tighter budgets, so they are looking for outside creative/production partners more and more,” said Director of Production, Kari Shackelton. “We are an experienced and passionate team able to work with them, whether it be creative branding or creative budgeting.”

    President/Senior Mixer, Mike Garatty added, “As a creative media agency, we've brought together talent and resources to provide our clients with the comprehensive services needed from start to finish. With a high-level of professionalism and ‘bring it on’ attitude, we look forward to every project, no matter the platform or medium.”

    RED IRON is located within the production complex of PLUSHnyc Post Inc. located at 18 West 21st Street, 10th and 11th Floors, NYC 10010  http://REDIRONnyc.com
     

    Contact:

    Mike Garatty
    President
    RED IRON
    212-675-2744
    Contact Mike via email
     
     

    Contact:

    Kari Shackelton
    Director of Production
    RED IRON
    212-675-2744
    Contact Kari via email
     

    SPW Category:Production and Post-Production Products and Services
    Tags:Editorialproductioncreative media agencyRED IRONnetwork branding



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

    MySHOOT Profiles


    Add A Comment