Creative editor Carlos Lamas has signed on for exclusive commercial representation at ditch., a Minneapolis-based post production studio. He joins their freshly expanded editorial staff, housed in a new, larger studio ditch. opened last September.
Lamas has recently worked on a steady stream of projects with agencies including Target, Peterson Milla Hooks, Best Buy, Gabriel deGrood Brendt, Persuasion USA and Carmichael Lynch. Recent clients include Target, Kmart, Capital One, Caphalon, and Gillette Children’s Specialty Healthcare, among others. You can check out his reel here.
A Minneapolis native, Carlos has been cutting English and Spanish-language commercials for the last decade. A mix of music videos and long-format collaborations with some of the most prolific creators in Minneapolis help to keep his commercial work fresh. In his spare time, he makes music and manages a punk/metal record label, repairs and rides motorcycles, and co-hosts a podcast about the Minnesota Timberwolves basketball team. He’s also a competitive trivia player and a member of last year’s champion team at Minneapolis’ Ad League Bowling. It seems the only thing he can’t do is stay on the sidelines.
Said Lamas, “I love working in a relaxed, aesthetically-motivated environment with creative, fun people. The facilities at ditch. are a perfect blend of technology and magic; a comfortable, artistic space with the finest edit suites Minneapolis has to offer. The people at ditch. are creative and fun. It’s a natural fit, made even more natural by my existing relationships with many of Ditch’s staffers and freelancers. Only good can come of this.”
“In most cases you define an editor by their edit style,” commented Brody Howard, editor and founder of ditch. “Carlos’ editing, however, is defined his own style. His flare for pacing and attention to the moment in a cut are impeccable. It’s this refreshing approach that first drew my attention to Carlos and I’m thrilled to have him exclusively as part of the ditch. family.”
Executive Producer Rick Zessar remarked, “Carlos is going to be a great addition to the ditch. team. He’s a natural fit here and we’re expecting nothing but great things.”
Ditch. is a post production studio located in downtown Minneapolis. Their recent client list includes H&R Block, Subaru, Tempur-Pedic, Purina, Best Buy, General Mills, Blue Cross Blue Shield, HealthPartners, Prairie Vodka, Land O’ Lakes, Park Nicollet, Grand Casino, and Nickelodeon Universe. Recent work can be seen as it airs at www.ditchedit.com and Carlos Lamas‘ work can be seen here.
