Creative Director Marty Wall, and Mdots Creative & Design, have teamed up with client Steve Poitras, Vice President, Marketing, KTLA TV (Los Angeles) to develop a new, cross media promotional campaign. The new campaign has been designed to launch a new evening KTLA News anchor team revitalizing the station’s 6 PM and 10 PM newscasts.
To view this work, please see: http://www.mwallassociates.com/ktla.html
Mr. Wall said, “KTLA was the very first television station in Los Angeles, and has reported more news here then any other station. Continuing this tradition of ‘firsts’ was critical to Steve’s strategy.”
Mr. Wall co-wrote and creative directed the TV, radio, print, and outdoor campaign, working closely with Poitras. Mdots, with whom Mr. Wall is affiliated, produced the live talent shoot, created both the motion graphics and digital effects, and also finished the spots, as well as designed the print and outdoor advertising.
The three spot promotional package showcases KTLA TV’s new evening news anchors Micah Ohlman and Victoria Recaño. The new campaign places the new anchors in a virtual news archive with hundreds of video monitors displaying KTLA historical footage, such as the first helicopter report, the first local live morning news show, and other, KTLA breaking news stories from the past. The new team of Ohlman and Recaño touts these firsts in over 50 years of news coverage delivered by the station, as well as their pledge to continue the long tradition.
Mr. Poitras said “Working with Marty Wall and Mdots was a great collaborative effort. Marty and his team delivered very effective spots, copy that showcases the station’s rich news history, and a branded campaign ‘look’ across the multiple platforms on which it will be presented.”
KTLA’s “Continuing the Tradition” campaign is currently airing. Campaign Credits include:
Copy Steve Poitras, Erik Candiani, Marty Wall
Creative Directors Steve Poitras and Marty Wall
Producer Juli Pritchard
Design Director Vince Jimenez
Designers Mike Bold and Wilt Manglicmot
Live Action Director Doug Cheney
Live Action DP Paul Mayne
Editor Mike Southworth
Audio Chris White
Executive Producer Allan Wells
ABOUT MARTY WALL
Marty Wall is a creative executive with extensive marketing, advertising, and promotion campaign development and production experience. As a senior manager, Wall has been responsible for multi-million dollar creative and production assignments, management of major network and entertainment accounts, and the supervision of large teams comprised of designers, producers, writers, creative directors, live-action crews, and administrative personnel. For more information, please see: www.mwallassociates.com.