- Monday, Nov. 24, 2014
Creative Agency Sid Lee Expands West to Los Angeles in Support of Brands and Cause-Marketing Initiatives
Also Servicing New Wins, Agency Chooses to Locate Within The Movember Foundation's USA Headquarters to Directly Support the Charity's Mission to "Change the Face of Men's Health"
LOS ANGELES and NEW YORK
Just two years after the opening of its New York office, international creative agency Sid Lee has announced the launch of its second US operation, to be located in the Los Angeles headquarters of the Movember Foundation, the leading global organization committed to changing the face of men's health by raising funds and awareness for prostate cancer, testicular cancer, and mental health.
Launched in New York in late 2012 under the leadership of Sid Lee USA CEO and Senior Partner Will Travis, the New York shop has seen clients Absolut, adidas, Calvin Klein, Facebook, Intel, Pepsi Co and Tiffany's seek out its unique multi-disciplinary creative approaches to transform consumer experiences with their brands. Now, with expanded relationships with 99 Cent Only Stores and Cirque du Soleil, the U.S. West Coast is a perfect fit for the international agency's seventh office, joining the group HQ in Montreal and ateliers in Amsterdam, Toronto, Calgary and Paris, as well as New York.
Discussing the launch of the new LA office, Travis referenced two other big developments that helped pave the way: Sid Lee Architecture's award of two new residential developments in Venice Beach, and the massive success of the feature documentary "Takedown: The DNA of GSP" from Sid Lee's production team at Jimmy Lee, which tells the story of former 3-time UFC Welterweight Champion Georges St-Pierre.
"We have been searching for the right opportunity to launch our presence on the West Coast for six months now," Travis began. "After several conversations with the executive team of The Movember Foundation, we decided supporting the charity was just the right way to land, extending the agency's 20 year belief in investing our strategic and creative resources behind causes where hiring an international agency partner just wouldn't be viable."
The Movember Foundation encourages men and women to sign up at http://Movember.com, grow or support a moustache for the month of Movember (formally known as November), and raise awareness and funds for their efforts. To date, the Movember community of over four million men and women in 21 countries has raised over $550 million for the purpose of saving and improving the lives of men affected by prostate cancer, testicular cancer and mental health problems.
"Sid Lee brings a wealth of experience with their collaborative nature and focus on innovation, which aligns well with the values of the Movember Foundation," said Mark Fewell, Head of Market Development at the Movember Foundation. "Our office will benefit from their strategic ability and we welcome their creative energy."
Led by Managing Partner Nicolas Van Erum, the core LA team will focus on servicing existing clients, supporting the Movember Foundation and other charitable causes, further advancing the success Sid Lee has gained in such a short tenure in the USA.
To learn more about Sid Lee LA and its current job openings, please visit http://sidlee.com.
About Sid Lee USA
With offices in Amsterdam, Montreal, New York, Paris, Toronto and Calgary, international creative services firm Sid Lee is rapidly transforming consumer experiences for a growing list of top-tier brands in over 20 countries and across all touch points. Named "Agency of the Year" four times in recent history, the firm opened Sid Lee NYC in 2012, bringing Sid Lee's signature multidisciplinary and holistic approaches to bear on the advertising, architecture and retail design, branded content and entertainment, digital and social media, branding, and reputation management needs of the USA's most engaging companies. To learn more about the Sid Lee culture and people, follow http://facebook.com/MeetSidLee, @SidLee on Twitter and visit http://sidlee.com.
The Movember Foundation's vision is to have an everlasting impact on the face of men's health. We do this by getting men to grow moustaches during Movember (the month formerly known as November) to spark conversation and raise funds for prostate cancer, testicular cancer and mental health. Together with the Movember community we have raised over $550 million, and have funded over 800 world-class programs in 21 countries. We're committed to changing the face of men's health and won't stop growing as long as serious men's health issues remain. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit http://Movember.com. Movember is a registered 501(c)(3) charity.