The Traveling Picture Show Company and award winning director Kevin Goetz completed a new campaign for Anheuser-Busch InBev brand Budweiser Select, titled "Crafty Reflections". The dialogue heavy, 4-part campaign uses the Arri Alexa camera system to enhance the campaign's 'man and his beer' moment.
Click here to view entire campaign.
"Being approached with an opportunity to collaborate on a 4-spot package was incredible. We knew director Kevin Goetz would be a perfect fit for the project with his aptitude for dialogue heavy spots," says EP John Noble. "Kevin was coming fresh off the set of his new film "Scenic Route," starring Josh Duhamel, so the timing was right. A large portion of Scenic Route is driven by intense dialogue between the two main players, so the concept of our hero guy's verbose reflections about his Budweiser Select seemed to match Kevin's sensibilities."
The campaign is set in a dark, classic brick bar. The camera focuses in on one actor as the voiceover sets the stage for the reflection of this well-crafted beer.
"It wasn't until filming my feature film 'Scenic Route' that I first shot with the Arri Alexa. We had numerous night shoots with a small lighting package and I was so impressed with the Alexa's ability to hold up grain structure in the dimmest of lighting setups. It was a good choice for the spots as we were going for a dark, moody bar situation; a place where a man can reflect," says Director Kevin Goetz. "The Alexa worked perfectly. We had simple lighting setups due to the lack of space, but were able to achieve what we wanted. I feel like the Alexa shoots great skin-tones and equally as great color-rendition, especially in low-light situations. A huge bonus is the fact that the Alexa spits out pro-res files and makes life a lot easier in post."
The spots were released individually, and launched online running through summer into early fall. Spots include: "Pour" :30, "Craftsman-Ship" :30, "Snowstorm" :30, and "Subjective" :30.
TPSC is represented by MoButler Reps in the Midwest, Blush LA on the West Coast, Asprodites Reps in the Southeast/Southwest, and Matchmaker Media on the East Coast.
About the Traveling Picture Show Company
TPSC is a director-driven commercial production company dedicated to cutting edge commercial, television, film, interactive and digital media production with a time-tested emphasis on putting our clients first.
Founded in 2011 and headquartered in Los Angeles, CA, TPSC has quickly built a reputation for creating visually driven stories for commercials and brand identity, all in a collaborative environment. We're creative problem solvers who let our directors take the lead with clients, bringing their combined vision and focus to each and every project.
Executive Producer/Partner and industry veteran John Noble leads the commercial production house. Click here to view our commercial directorial roster or click here to view our branded content digital director roster.
TPSC and its sister company, TPSC Films are underpinned by the long creative collaboration of owners Kate Bacon, Carissa Buffel, Kevin Matusow and Chris Woods. Visit us at 1531 N. Cahuenga Blvd., Los Angeles, CA 90028 or on the web at www.travelingpictureshow.tv.
