CP+B announced today that Chad Hopenwasser has been promoted to VP, Director of Video Production. In this role, Hopenwasser will be responsible for guiding and inspiring the agency’s video producers as well as serving as the outward face of video production for CP+B. Hopenwasser, who is based out of New York City, will continue to work between CP+B’s six global offices, overseeing all video production.
“As we continue to expand our production capabilities, it makes sense to elevate talents from within CP+B,” said Rob Reilly, Partner/Worldwide Chief Creative Officer, CP+B. “Chad is a proven talent and everybody loves the guy. So it made our decision a no brainer. Plus he has a weird rat tail and a sick three point shot.”
Since joining the agency in 2006, Hopenwasser has been involved in some of CP+B’s most high-profile work, including multiple, global TV campaigns for Burger King as well as the 2009 “An Evil Plot to Destroy the World” campaign for Hulu that launched in the Super Bowl. Hopenwasser has also lead some of the agency’s more unconventional video productions, including the Burger King “Truth About Tony” live polygraph event to prove Tony Stewart’s love for the Whopper, and “Mac & Cheese TV”, where the agency conceptualized, edited, produced and shipped 10 television-ready commercials in 48 hours based on real-time Mac & Cheese Tweets. Most recently, Hopenwasser executive produced the launch of Under Armour’s “Are You From Here?” TV and online video campaign to introduce the company’s new line of basketball shoes.
About CP+B
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, Kraft, Phillips, Coke Zero, American Express, Domino’s Pizza, MetLife, Old Navy, Applebee’s, Discovery Networks, SAS, Arby’s and Best Buy. CP+B has more than 850 employees worldwide, collaborating across six factories: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every major category.
