A new CoverGirl spot created via GREY and edited by Eric Argiro of Union is set to air during the closing ceremonies of the Olympic Games on NBC February 23. The message is that “Girls Can” – and it’s backed up by a host of notable ladies including Queen Latifah, Pink, Sofia Vergara, Katy Perry, Ellen DeGeneres and rising stars Janelle Monae and Becky G.
Client: P & G
Brand: CoverGirl
Title: "Girls Can"
First Airdates: web – 2/21/2014; broadcast – 2/23/2014
Agency: GREY
ECD: Alice Ericsson
AD: Natsuko Bosaka
CW: Anne Stesney
Producer: Keira Rosenthal
Assistant Producer: Alex Desantis
Print Producer: Jen Pugliese
Directors
Johan Renck (Queen Latifah, Becky G, Pink, Sofia Vergara & Janelle Monae)
Solve Sundsbo (Katy Perry)
Tom Munroe (Ellen DeGeneres & Natalee Wiebe)
Post Production: Union Editorial
Editor: Eric Argiro
Assistant Editor: Nellie Phillips
Motion Graphics: Chris Bialkowski
Executive Producer: Caryn Maclean
Producer: Susan Motamed
About UNION
Union Editorial has offices in Santa Monica, CA, New York City, and London, where it maintains an alliance with Marshall Street Editors. The company is presided over by Partner/Executive Producers Michael Raimondi and Caryn Maclean. The Union roster is comprised of Partner/Editors Jim Haygood, Einar, Jay Friedkin, Sloane Klevin, Marco Perez, and editors Nico Alba, Jinx Godfrey, Nicholas Wayman-Harris, Rachael Waxler, Daniel Luna, Jason Lucas, Laura Milstein, Eric Argiro, Mike Colao, Lawrence Young, and select projects with Tim Thornton Allen, Jono Griffith/Circus and Alex Hagon/Circus.
