Corbis (http://www.corbis.com) today announced that it is rebranding its Rights Services division to “GreenLight” (http://www.greenlightrights.com) and will begin offering Talent Negotiation, a service that helps companies and advertising agencies secure celebrities for advertising and other promotional activities. The launch of GreenLight as a distinct brand creates one of the world’s leading intellectual property services firms. The announcement was made at Cannes Lions 2008, the 55th International Advertising Festival, held June 15-21 in Cannes, France.
The launch of GreenLight, effective today, advances Corbis’ strategic approach to create a network of brands to serve different customer segments. The GreenLight brand will more clearly distinguish Corbis’ Rights Services division from its well-known image licensing business.
“There is phenomenal growth in the use of music and other iconic content in both advertising and consumer products, and the launch of GreenLight underscores what we see as a huge long term trend and business opportunity,” said Gary Shenk, CEO of Corbis Holdings. “The GreenLight brand will accelerate our momentum in this market while continuing to complement our image licensing businesses.”
GreenLight will also expand its offering to include Talent Negotiation, helping marketers to broker endorsement deals with sports, film, television, music and other celebrities for new product launches as well as for advertising and marketing campaigns. With the addition of this new service, GreenLight offers companies and advertising agencies one place to handle all types of rights and clearances services.
“Our mantra is that ‘It’s easy when you know who’ — and we have relationships with the key agents, music publishers, TV and film studios and other rights holders in Hollywood and around the world,” said Mark Sherman, Senior Vice President and Head of GreenLight. “We’re one of the most experienced global rights services firms, with a team of dedicated experts across three continents. And to protect our clients, we indemnify them for the rights we clear.”
GreenLight’s new visual identity, logo, website and brand essence embody the company’s mission to help companies and advertisers to quickly get approval for — or “green light” — creative projects that require the use of iconic celebrities, music, film, TV or other intellectual property.
In addition to its new Talent Negotiation offering, GreenLight helps clients license and clear rights to celebrity likeness, feature film and TV clips, music, trademarks and more to create innovative products and effective advertising. By conducting thousands of clearances annually for companies and ad agencies around the world, GreenLight can provide insight into what can be licensed quickly, how long it will take and how much it should cost.
GreenLight also represents the name, image and likeness rights of many of the worlds most iconic and recognized personas including Albert Einstein, The Wright Brothers, Steve McQueen and Maria Callas. On behalf of these personas and their estates, GreenLight works closely with hundreds of companies — from advertisers to consumer product companies — to license their name, image and likeness to create compelling products, services and advertisements that resonate with today’s consumers. GreenLight hosts several English-language websites for the estates it represents including http://www.WrightBrothers.info, http://www.Einstein.biz and http://www.SteveMcQueen.com.
GreenLight is headquartered in Los Angeles and, through the Corbis network, serves customers in more than 50 countries worldwide through 15 offices throughout North America, Europe, Asia and Australia.
About GreenLight
GreenLight is one of the world’s leading Intellectual Property services companies. It helps clients handle talent negotiation, rights clearances and other licensing projects involving celebrities, feature film and TV clips, music, trademarks and more to create innovative products and advertising. It also represents the name, image and likeness rights to many of the worlds most iconic and recognized personas including Albert Einstein, The Wright Brothers and Steve McQueen. A Corbis company, GreenLight is headquartered in Los Angeles and, through the Corbis network, serves customers in more than 50 countries through 15 offices throughout North America, Europe, Asia and Australia. For more information, visit http://www.greenlightrights.com.
