Today Rick Colby and Andrew Orci announced that COR, their agency dedicated to serving the ‘new general market,’ will be featured in an upcoming episode on season two of AMC’s unscripted series “The Pitch.” The series chronicles advertising agencies as they prepare campaigns to try and win a major new piece of business. COR‘s episode will air on AMC on September 26, 2013 at 11 P.M. EST/PST.
In the episode COR pitches against another Los Angeles shop for the 1-800-Flowers business. The winner will not be disclosed until the episode airs.
“COR is a new kind of ad agency – one created from the ground up to reach the new, multi-cultural general market – and “The Pitch” was a great opportunity for us to show what we can do,” said COR President and Creative Director, Rick Colby. “It was really fun to be on the other side of the cameras for a change.”
“The Pitch” first premiered on AMC in April 2012 and earned a Critic’s Choice nomination for best reality series – competition. “The Pitch” is executive produced by Eli Holzman, Stephen Lambert, Domini Hofmann and Aaron Saidman of All3Media America (“Undercover Boss”). Season two consists of eight, one-hour episodes which premiered Thursday, August 15 at 11 P.M. EST/PST. Additional brands featured in season two include: Bliss, College Hunks Hauling Junk, Fuller Brush Company, Gibson Guitar Corporation, Little Caesars, Square Trade and Tommy Bahama.
“‘The Pitch‘ explores just how hard it is to come up with a good creative idea, and, once you have it, how hard it is to sell it. The series is only as good as the agencies and brands that participate in the process and thankfully the people we’re featuring in season two are contributing some compelling and captivating stories,” said Joel Stillerman, AMC’s EVP of original programming, production and digital content.
About COR
COR is an advertising agency created by two award-winning general market and seasoned multicultural partners. Led by industry veteran President and Creative Director Rick Colby and CEO Andrew Orci, COR (Colby + Orci = COR) was created to address today’s multiethnic “New General Market.” The Santa Monica, Calif.-based shop has created work for some of the top brands in the country, including Sutter Home, Cox Cable and Georgia-Pacific. For more information, please see www.corlosangeles.com.
About AMC
Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” Its newest series, “Low Winter Sun,” premiered this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book
