A new content innovation studio, Let There Be Dragons, launched today in Los Angeles. The studio, headed up by veteran producer, Jennifer Golub, specializes in creating and promoting ideas and intellectual property for brands and direct to consumers.
“I have had the good fortune to work among giants and helped them build their dreams, including Lee Clow, Steve Jobs and, recently, Frank Gehry,” said Jennifer Golub. “Drawing from the extensive resources at TBWA, we are building our own intellectual property, that Let There Be Dragons will co-own with the authors.
“We are a lean and nimble enterprise, able to move at the speed of culture and opportunity. We are uniquely poised at the site of invention for entertainment and digital content. Hollywood, Silicon Valley. California.”
Let There Be Dragons is a standalone Omnicom Inc. offering, which draws upon the talents of TBWAChiatDay Los Angeles, including Lee Clow, Carisa Bianchi and Rob Schwartz, who all sit on the board as chairmen of Let There Be Dragons.
“Content comes in many forms,” said TBWAWorldwide’s Global Director of Media Arts, Lee Clow. “And Jennifer and her team have the ambition, desire, and talent to create more of it. On behalf of brands. And for the world at large.”
The leadership team will curate concepts and bring these ideas to life through development with outside talent and production partners.
Carisa Bianchi, President of TBWAChiatDay Los Angeles, commented, “We have an immensely talented pool of individuals with passion projects that they would love to see brought to life. Let There Be Dragons gives a home to those ideas and the opportunity for us to help them realize those projects.”
At launch, Let There Be Dragons already has three very different projects in market – a book, a film for Frank Gehry architects and a campaign for shelter dogs.
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that moves businesses and moves us emotionally. Dallas-based copywriter Jason Fox, equally moved by Lee Clow’s work, decided to channel Lee’s wisdom into 140-character tweets under the Twitter handle @leeclowsbeard. Now, with over 26,000 followers, the hugely successful Twitter feed has been transformed into a book — also titled leeclowsbeard. www.leeclowsbeard.com
Consulting with Frank Gehry on a confidential project for the renowned architects.
NKLA is an initiative of Best Friends Animal Society and is a LA-city wide program to put a stop to the euthanasia of healthy shelter dogs through awareness of adoption and putting a stop to the over population of animals in the first place, by educating and providing subsidized spay and neuter programs. www.nkla.org
In addition to these three projects, there are currently ten projects under exploration for development, ranging in nature from films and games, to books and apps.
The name of the entity comes from 16th century cartography. Jennifer explains, “When map-makers had to identify uncharted waters, they labeled them, “There be Dragons.” We love the challenge of the uncharted waters of new content and new media. We’re saying bring on the dragons. We’re ready to slay them.”
Let There Be Dragons, in keeping with their indie passions and vibe, has an office that can move with them, having renovated and transformed a previous political campaigning bus into their new home.
Jeff Allsbrook is the architect who designed the interior of our Let There Be Dragons bus. We want to make sure that he and his firm Standard receives credit and Benny Chan receives photo credit for the bus imagery.
Let There Be Dragons
Let There Be Dragons is a content innovation studio specializing in creating and promoting ideas and intellectual property for brands and direct to consumers. With Jennifer Golub at the helm, they are a standalone Omnicom offering, drawing upon the many talents from TBWAChiatDay Los Angeles. www.lettherebedragons.com
Bus Credits
Jennifer Golub – Executive Director Let There Be Dragons
Jeffrey Allsbrook AIA/Standard – Architect
Bory Chung & Jason Fryer – Designers
Senna Chen & John Frazier – Project Managers
Westside Group – Automotive Restoration
Kerri Sparkman – Print Producer
Wrap – Printer: Imagic, Installer: Creative Graphic Solutions
Benny Chan – Photographer
For more information on leeclowsbeard
Please visit www.leeclowsbeard.com or the original www.twitter.com/leeclowsbeard. The book is currently available for pre-order at Amazon.com or through the publisher, powerHouse Books, with a release date of June 12. An iBook version and the iPhone app will also be available, via the iTunes Store at this time.
For more information on NKLA Please visit www.nkla.org.
Jennifer Golub Backgrounder
Jennifer Golub is the Executive Director of Content for TBWAChiatDay LA’s new content division, Let There Be Dragons, developing out of contract intellectual property including films, games, products, apps, apparel and more. Before embarking on this new venture, she held the position of Director of Broadcast of TBWAChiatDay San Francisco and Cutwater where she produced some of the most famous broadcast work in the industry for a range of brands including adidas, Ray Ban, Levi’s & Sony. She has worked side by side with the likes of Michel Gondry, Spike Jonze, Erroll Morris and David Fincher. For 25 years she has been integral to the TBWAChiatDay brand and culture, including directing the Emmy award winning Apple “Think different” campaign. Her contribution has been a touchstone on all accounts throughout the agency, earning her more than 20 Cannes lions over the years. She has served on boards and donated innumerable hours on behalf of Virgin Unite, Rock the Vote and Feeding America. When speaking of Jennifer and her new position Lee Clow said “She is the only person I know with the taste and tenacity to get this done.”
Jennifer authored a book on the architect Albert Frey titled Albert Frey Houses I & II, a Corbusian disciple who lived and worked in Palm Springs California. The book is published by Princeton Architectural Press and distributed by Chronicle. It was a recipient of a Graham Foundation grant and received an ID design award, Wallpaper’s “favorite 100 things” and lauded by The New York Times, The Los Angeles Times, Metropolis, Art Forum, Blueprint, Casa Bella, The World of Interiors and Sphere magazines.
Jennifer began her career as an independent director and artist. She was a recipient of a full scholarship at The School of Visual Arts where she received an honorary BFA. She has lectured and taught universities and institutions including Art Center, Pratt Institute, The Society of Architectural Historians, The Museum of Architecture and appearances on NPR.
She has traveled around the world to curate Persol’s fine art collection and personal pleasure. Her passion is architecture and the fine arts. She resides between San Francisco, Los Angeles and New York. Most importantly, she is the proud mom of 16 year old Sophie, to whom she blogs “Dear Sophie” to every day.
