Gifts.com launches a new spot created by LA-based production company, <a href="www.contagiousla.com.>ContagiousLA, that targets our inner child. Just in time for the holiday season, the commercial brings to life that moment you received the perfect gift.
"We really wanted to focus in on those unique expressions of jubilation – those moments right after you tear open the packaging. After all, the gift is really in the reaction," says director <a href="http://www.contagiousla.com.andrew”>Andrew Laurich, who filmed the actors with a high speed camera in order to tease out their expressions. The spot runs nation-wide through the New Year.
Credits
Client: Gifts.com
Spot Title: The Perfect Gift
Agency: <a href="www.contagiousla.com.>ContagiousLA
Production Company/Location: <a href="www.contagiousla.com.>ContagiousLA, Los Angeles
Executive Producer: Natalie Sakai
Copywriter: <a href="http://www.contagiousla.com.andrew”>Andrew Laurich
Director: <a href="http://www.contagiousla.com.andrew”>Andrew Laurich
DP: Scott Uhlfelder
Editorial Company/Location: <a href="www.contagiousla.com.>ContagiousLA, Los Angeles
Editor: <a href="http://www.contagiousla.com.andrew”>Andrew Laurich
Telecine Company/Location: Local Hero Post, Los Angeles
Colorist: Mike Eaves
Audio Post: Lime Studios, Los Angeles
Mixer: Lindsay Alvarez
Shoot Location: Echo Park, Los Angeles, CA
About <a href="www.contagiousla.com.>ContagiousLA
<a href="www.contagiousla.com.>ContagiousLA is a full-service production company and creative collective, founded by film and commercial producer Natalie Sakai and directors <a href="http://www.contagiousla.com.andrew”>Andrew Laurich and Jeff Jenkins. A young, energetic, and collaborative crew, they are a vendor of Google’s ad creation platform and work with growing businesses and agencies alike. The <a href="www.contagiousla.com.>ContagiousLA roster highlights directors that have been chosen as the next rising stars and is known for incessantly nurturing their creative abilities. The team is in on the advertising industry’s most talked about documentary "Art & Corny" covering the legendary advertising mogul who vanished in the 1960’s: Cornelius Trunchpole and starring the likes of Lee Clow, Gerry Graf, and other famous culture-makers. www.contagiousla.com.