Creative commercial and film production agency Concentrated today announced it has expanded its directorial team with the hire of comedic, Chicago-based director Chris Davis. The award winning director’s work is showcased on the agency’s newly launched web site. nn”Concentrated is unlike other production houses in their comprehensive approach to commercial film production – they do it all from pre-production, production to post in a streamlined, efficient way without sacrificing creativity,” commented Davis. “This is parallel to how I have worked for years as an independent writer, director and editor and is one of the many reasons I’m excited to be part of their team.”nnAs a Chicago-based, independent director Davis has produced a host of branded content and short film pieces that have earned him national and international accolades; including a Bronze TellyAward for his “Bottle for Baby” spot and an Official Selection to Cannes Film Festival Short Film Corner and American Pavilion for short film “Marshall’s Field of Dreams”. Most recently, Davis produced a branded content video, “QT-TV Kids”, for home and beauty product inventor, Lori Greiner. He brings to Concentrated strong ties with the Chicago improv community and expertise working with leading comedic actors such as Greg Hollimon and TJ Jagodowski.nnnn”Chris’ work clearly demonstrates a willingness to push the boundaries of traditional commercial production, while maintaining a focus on the clients’ brand message,” said Concentrated Executive Producer Jon Singer. “This fits nicely with our approach and we look forward to utilizing his talents to expand our client portfolio.”nnAlong with expanding its directorial roster, Concentrated recently launched a newly revamped web site that features the agency’s broad portfolio of work – from commercial spots to short films, branded content and television pilots. nnAdded Singer, “There’s not just one approach to being a successful creative production agency, we’re a collaborative house that takes chances both on up-and-coming directors and out-of-the box concepts.” nnnVisit Concentrated‘s new website at http://concentrated.tv/nnAbout [Concentrated]nConcentrated is a creative production agency. Formed in 2008, it is a collaboration of directors, producers, designers, editors, musicians and animators. Whether it’s commercials, branded film, viral or integrated web content, from sketch to finish, Concentrated is dedicated to creating inspired imagery that permeates traditional and emerging media. In addition to commercial production, the agency also develops original films and show content for broadcast and web. To learn more visit: http://concentrated.tv/ nn“QT-TV Kids” CreditsnExecutive Producer – Lori GreinernDirector – Chris DavisnDP – Charlie AndersonnProduction Designer – Eric FrankelnGaffer – Zach JohnstonnLocation Sound – Adam MohundronSound Design/Mix – Todd BeyernOnline Editor/Colorist – John CavalinonCasting Assistant – Leah PickettnHair/Makeup – Kelly Bush
Nicole Taylor 312-929-3299 Contact Nicole via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More