Company 3 recently completed work on the celebrity-studded Stand Up To Cancer (SU2C) PSA promoting the charity org’s one-hour primetime fundraising event airing across multiple networks on September 10. The PSA, entitled “Change the Odds,” features more than a dozen of Hollywood’s young stars, including Zac Efron, Dakota Fanning, Kristen Bell, Vanessa Hudgens, Andrew Garfield, Zachary Levi, Donald Faison, Jon Heder, Logan Lerman, Naya Rivera, Olivia Munn, Sofia Vassilieva, Clark Duke, William Moseley, Aubrey Plaza and Aaron Yoo.
Directed by Marc Webb and Rich Lee of production company DNA for agency DDB, the “Change the Odds” PSA features eight vignettes where the odds of experiencing certain scenarios (like being trapped in an elevator) are contrasted with those of being diagnosed with cancer. The PSA, which broke nationally and on the web on August 3, was viewed on the internet more than 120,000 times within the first 24 hours of its launch, with over 730,000 hits to date.
Company 3 colorist Dave Hussey was specifically requested to lend his talents to the SU2C PSA. “This was a great project for a great cause, and I’m really pleased to have been a part of it,” Hussey said. “I’ve done a ton of work for DNA, so there’s a lot of trust there, and I think they were very happy with the end result.”
CREDITS
Client: Stand Up To Cancer
Title: “Change the Odds“
Agency: DDB
Executive Producer: Laura Ziskin
Executive Producer: Pam Williams
Production Company: DNA
Executive Producer: David Naylor
Executive Producer: Missy Galanida
Producer: Heather Heller
Production Designer: Evan Rohde
Director: Marc Web and Rich Lee
DP: Jonathan Sela
Editorial: Bonch Editorial
Editor: Jerrett Fijal
Online Editor/VFX: Bill Pollock
Post Production Supervisor: Christine Cobb
Telecine: Company 3
Colorist: Dave Hussey
About Company 3
Company 3 is a comprehensive post production facility for features, commercials and music videos. Known for our creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time.
Company 3’s incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Billy Gabor, Dave Hussey, Tim Masick, Victor Mulholland, Stephen Nakamura, Mike Pethel, Tom Poole, Rob Sciarratta and Stefan Sonnenfeld. Recent commercial projects are campaigns for Audi, BMW, Heineken, Nike, and others. Recent feature film credits include “Alice in Wonderland,” “Robin Hood,” “Prince of Persia: The Sands of Time,” “The Hurt Locker,” “A Single Man,” “Public Enemies” and “Star Trek.” Company 3 (www.company3.com) is an Ascent Media (www.ascentmedia.com) company.
