- Wednesday, Feb. 10, 2016
Community Films’ Director Pam Thomas has shattered all stereotypes by proving that “Dad-Do’s” can work! Completing a delightful, new commercial campaign for Pantene featuring NFL star players doing their daughters’ hair; Thomas collaborated closely with the creative team at ad agency Grey/New York. The new campaign launched last week, just in time for Super Bowl 50.
“It's rare that you get inspiring creative combined with a great social message,” says Community Films’ Director Pam Thomas. “I have had the opportunity to do that twice with the team from Grey. Not only was this script incredible but the players and their girls were amazing. The key that makes it all work -- a simple message. Strong is beautiful. It is.”
To view the new Pantene spot, go here:
Pantene "Strong is Beautiful"
Agency: Grey NY
Production Company: Community Films
Director: Pam Thomas
DP: Jesse Green
EP: Lizzie Schwartz
EP: Carl Swan
Producer: Tony Cantale
About Community Films
Established in 2012, Community Films, LLC (“Community Films”) is a rapidly growing commercial production company that is devoted to producing commercials, web films, short films, music videos and feature films. Based in the greater Los Angeles area, Community Films has offices in Chicago and London. Representing Directors, Seth Gordon, Jared Hess, Michael Patrick Jann, Matt Smukler, Pam Thomas, The Hoffman Brothers, Clay Williams, James Ponsoldt, and Emil Möller. Combined, they have directed successful commercials for McDonald’s, Covergirl, Volkswagen, Taco Bell, Applebee’s, Febreze, Nike, Miller, Foot Locker, Oreo, Toyota, ABC, Tide, Visa and Hertz, etc. They have also directed such feature films as King of Kong, Identity Thief, Napoleon Dynamite, Nacho Libre, Horrible Bosses, and Drop Dead Gorgeous. In addition their Directors have directed episodes of popular television programs such as “Community,” “Modern Family,” “Flight of the Concords,” “Children’s Hospital,” and “Parks and Rec,” “Last Man on Earth,” and “The Goldbergs.” 2015 also marked the release of the documentary “Finders Keepers,” Community’s first production outside of commercials. Founded by Executive Producers, Carl Swan and Lizzie Schwartz who have over 30 years of combined experience in the field of commercial and film production, Community Films has made commercials for: Coke, United Air Lines, NFL, Buick, MasterCard, McDonald’s, Amica, Robitussin, EBAY, Applebees, MiracleGro, Direct Auto, Swiffer, Taco Bell, Sabra, Bissell, TJ Maxx, Exelon, Cotton, Butterfinger, Kraft, Armor All and McCormick. www.communityfilms.com