Community Films’ Director Pam Thomas’ popular “Dad-Do’s” campaign entitled “Strong is Beautiful” has received a series of prestigious awards at the Cannes Lions International Festival of Creativity 2016, including Gold, Silver and Bronze Lions Awards. Launched the week of Super Bowl 50, the delightful campaign features NFL star players doing their daughters’ hair. Thomas collaborated closely with the award-winning creative team at ad agency Grey/New York.
“Pantene ‘Strong is Beautiful’ was such an amazing project to work on,” says Community Films’ Pam Thomas. “As the Director working with NFL players and their daughters, I had the opportunity to see the message of the campaign in action. I heard the Dads say how important it was to spend time with their daughters, but I could see from their interactions that this was real. It was vital creative that came from the team at Grey, but one of the things that made this campaign work so well is that it rang true. I am grateful I was part of it.”
View the work here: http://www.communityfilms.com/whats-new/strong-is-beautiful-pantene-pam-thomas/
Production Credits:
Title: Pantene "Strong is Beautiful"
Agency: Grey/NY
EVP Global Creative Director: Joanna Carver
Creative Director/Writer: Anna Stesney
Creative Director/Art Director: Natsuko Bosaka
Creative Director/Writer: Jennifer Andrews
Art Director: Emily Pracher
Executive Producer: Judi Nierman
Production Company: Community Films/Los Angeles
Director: Pam Thomas
DP: Jesse Green
EP: Lizzie Schwartz
EP: Carl Swan
Producer: Tony Cantale
Editorial Company: Wax/NY
Editor: Chris Huh
Assistant Editor: Drew Balke
Senior Producer: Evan Meeker
Executive Producer: Tony Lipari
About Community Films
Established in 2012, Community Films, LLC (“Community Films”) is a rapidly growing commercial production company that is devoted to producing commercials, web films, short films, music videos and feature films. Based in the greater Los Angeles area, Community Films has offices in Chicago and London. Representing Directors Marius Crowne, Seth Gordon, Jared Hess, Michael Patrick Jann, Emil Möller, Matt Smukler, Pam Thomas, Clay Tweel, and Clay Williams. Combined, they have directed successful commercials for McDonald’s, Covergirl, Volkswagen, Taco Bell, Applebee’s, Febreze, Nike, Miller, Foot Locker, Oreo, Toyota, ABC, Tide, Visa and Hertz, etc. They have also directed such feature films as “King of Kong,” “Identity Thief,” “Napoleon Dynamite,” “Nacho Libre,” “Horrible Bosses,” “Drop Dead Gorgeous” and the forthcoming “Bay Watch.” In addition, their Directors have directed episodes of popular television programs such as “Community,” “Modern Family,” “Flight of the Concords,” “Children’s Hospital,” and “Parks and Rec,” “Last Man on Earth,” and “The Goldbergs.” 2015 also marked the release of the documentary “Finders Keepers,” Community’s first production outside of commercials. Founded by Executive Producers, Carl Swan and Lizzie Schwartz, who have over 30 years of combined experience in the field of commercial and film production, Community Films has made commercials for: Coke, United Air Lines, NFL, Buick, MasterCard, McDonald’s, Amica, Robitussin, EBAY, Applebees, MiracleGro, Direct Auto, Swiffer, Taco Bell, Sabra, Bissell, TJ Maxx, Exelon, Cotton, Butterfinger, Kraft, Armor All and McCormick. www.communityfilms.com
Colleen O’Mara at Hype
310.839.9834, x103
Contact Colleen via email
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More