Community Films’ Director Pam Thomas’ popular “Dad-Do’s” campaign entitled “Strong is Beautiful” has received a series of prestigious awards at the Cannes Lions International Festival of Creativity 2016, including Gold, Silver and Bronze Lions Awards. Launched the week of Super Bowl 50, the delightful campaign features NFL star players doing their daughters’ hair. Thomas collaborated closely with the award-winning creative team at ad agency Grey/New York.

“Pantene ‘Strong is Beautiful’ was such an amazing project to work on,” says Community Films’ Pam Thomas. “As the Director working with NFL players and their daughters, I had the opportunity to see the message of the campaign in action. I heard the Dads say how important it was to spend time with their daughters, but I could see from their interactions that this was real. It was vital creative that came from the team at Grey, but one of the things that made this campaign work so well is that it rang true. I am grateful I was part of it.”

View the work here:

Production Credits:

Title: Pantene "Strong is Beautiful"

Agency: Grey/NY

EVP Global Creative Director: Joanna Carver
Creative Director/Writer: Anna Stesney
Creative Director/Art Director: Natsuko Bosaka
Creative Director/Writer: Jennifer Andrews
Art Director: Emily Pracher
Executive Producer: Judi Nierman

Production Company: Community Films/Los Angeles

Director: Pam Thomas
DP: Jesse Green
EP: Lizzie Schwartz
EP: Carl Swan
Producer: Tony Cantale

Editorial Company: Wax/NY

Editor: Chris Huh
Assistant Editor: Drew Balke
Senior Producer: Evan Meeker
Executive Producer: Tony Lipari

About Community Films
Established in 2012, Community Films, LLC (“Community Films”) is a rapidly growing commercial production company that is devoted to producing commercials, web films, short films, music videos and feature films. Based in the greater Los Angeles area, Community Films has offices in Chicago and London. Representing Directors Marius Crowne, Seth Gordon, Jared Hess, Michael Patrick Jann, Emil Möller, Matt Smukler, Pam Thomas, Clay Tweel, and Clay Williams. Combined, they have directed successful commercials for McDonald’s, Covergirl, Volkswagen, Taco Bell, Applebee’s, Febreze, Nike, Miller, Foot Locker, Oreo, Toyota, ABC, Tide, Visa and Hertz, etc. They have also directed such feature films as “King of Kong,” “Identity Thief,” “Napoleon Dynamite,” “Nacho Libre,” “Horrible Bosses,” “Drop Dead Gorgeous” and the forthcoming “Bay Watch.” In addition, their Directors have directed episodes of popular television programs such as “Community,” “Modern Family,” “Flight of the Concords,” “Children’s Hospital,” and “Parks and Rec,” “Last Man on Earth,” and “The Goldbergs.” 2015 also marked the release of the documentary “Finders Keepers,” Community’s first production outside of commercials. Founded by Executive Producers, Carl Swan and Lizzie Schwartz, who have over 30 years of combined experience in the field of commercial and film production, Community Films has made commercials for: Coke, United Air Lines, NFL, Buick, MasterCard, McDonald’s, Amica, Robitussin, EBAY, Applebees, MiracleGro, Direct Auto, Swiffer, Taco Bell, Sabra, Bissell, TJ Maxx, Exelon, Cotton, Butterfinger, Kraft, Armor All and McCormick.