A Common Thread's Linus Ewers has directed a new campaign for Domino’s and CP+B that encourages consumers to reconsider common assumptions about the pizza chain.
“You probably think Domino’s pizza cheese comes out of a big plastic bag… and it does,” offers the voiceover, as a pizza is topped with cheese poured from just such a bag. The action then shifts into reverse to show how the cheese arrived at the restaurant via a series of backwards motion scenes detailing each step of the shipping and manufacturing process all of which are focused on handcrafted quality.
While shown in reverse, the process by which Domino’s acquires its cheese is depicted with scrupulous accuracy. The cheese factory and farms are actual Domino’s vendors. The people are real workers. The goal, says Ewers, was to be “transparent, open and honest, while documenting real events in an entertaining way.”
A Common Thread is located at 4081 Redwood Avenue, Los Angeles, California 90066. For more information, call 310.823.7300 or visit www.acommonthread.tv
From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally.
Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram.“I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.”The spot is lit with stunning elegance, bathed in a golden hue that... Read More
