A Common Thread's Linus Ewers has directed a new campaign for Domino’s and CP+B that encourages consumers to reconsider common assumptions about the pizza chain.
“You probably think Domino’s pizza cheese comes out of a big plastic bag… and it does,” offers the voiceover, as a pizza is topped with cheese poured from just such a bag. The action then shifts into reverse to show how the cheese arrived at the restaurant via a series of backwards motion scenes detailing each step of the shipping and manufacturing process all of which are focused on handcrafted quality.
While shown in reverse, the process by which Domino’s acquires its cheese is depicted with scrupulous accuracy. The cheese factory and farms are actual Domino’s vendors. The people are real workers. The goal, says Ewers, was to be “transparent, open and honest, while documenting real events in an entertaining way.”
A Common Thread is located at 4081 Redwood Avenue, Los Angeles, California 90066. For more information, call 310.823.7300 or visit www.acommonthread.tv
The first-ever โBehind the Camera Houseโ will launch in Park City during this yearโs 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060.This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema.The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day โ โShaping the Narrative with Post-Production Artists.โ The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More
