A Common Thread director Eli Green pays tribute to the ingenuity of Subway “sandwich artists” in a funny new spot out of Austin, Texas agency Proof Advertising. Titled Breakthrough, the ad centers on a three-person Subway crew who take on the challenge of fitting the meat from a foot-long into a flavored wrap. They experience setback’s and puzzle over diagrams of the underlying physics, but eventually succeed in producing four perfect Signature Wraps.
Green, who directs with tongue-in-cheek charm, says the ad is meant to remind viewers of what distinguishes Subway from other fast-food chains: sandwich artists who prepare each order by hand. “They’re heroes who help make Subway great,” he says.
Green’s “heroes” are right out of an action film with one acting as the leader, another as the brains and a third as the loveably gung-ho sidekick. “We looked for talent that worked well as an ensemble and felt like a team with a little bit of quirkiness,” he says. “We’re getting back to the positive feelings people have for Subway and the people who make their sandwiches.”
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More