Commercial Director Jim Sonzero has opened a new production company, <a href="www.sonzerofilms.com.>Sonzero Films, in alliance with Los Angeles based Smashbox Studios. The new company’s primary focus is advertising, servicing brands and creating brand related media in domestic and global markets.
As a director, Sonzero defies categorization, working successfully in several commercial and entertainment categories. However, he is best known for his strong visual storytelling and celebrity-driven beauty campaigns. He is also one of the most sought after cinematics directors in the video game industry. His latest effort, Sony’s blockbuster “Killzone 3,” starring Ray Winstone and Malcolm McDowell, releases later this month in 3D. That comes on the heels of mega-hit “Resident Evil 5” for which Sonzero was lauded for his game cinematics innovation.
Commenting on the launch of his new company Sonzero said “Considering the challenges facing the advertising industry today, our alignment with an established studio is strategic and gives us a competitive edge. Our business model is unique and streamlined.”
In the past, Sonzero has had affiliations with big roster companies like HSI, RSA, and Believe Media. “Times have changed. Being on a crowded roster with 20-plus directors doesn’t make sense to me. <a href="www.sonzerofilms.com.>Sonzero Films is like driving a Lotus, maneuvering between behemoth 18-wheelers. We are hyper-focused and nimble”
Sonzero, whose credits include campaigns for major beauty labels, automotive companies and luxury brands such as L’Oreal, Maybelline, Garnier, Pantene, Neutrogena, Coca-Cola, GM, Levi’s, Verizon, Lexus and Mercedes, has been working non-stop in the domestic and global markets.
A new spot for Neutrogena starring Jennifer Garner is currently airing in the US market. In India, Sonzero just directed a L’Oreal campaign featuring Bollywood superstar Aishwarya Rai for McCann Erickson. He is also in the final stages of postproduction on a 2-minute VFX film for China’s automotive giant Foton-Lovol Corporation featuring complex CGI robot animation integrated with live action shot in the Gobi desert. Sonzero is currently in talks with JWT London for an edgy video game spot.
<a href="www.sonzerofilms.com.>Sonzero Films will also focus on creating original content and intellectual properties for film, television and games. Two trans-media properties and a reality show are currently in development.
The <a href="www.sonzerofilms.com.>Sonzero Films team includes Executive Producer Chris Crawford and Associate Producer Ava Sydney. The company is in talks with and will add two other directors to the roster later this year.
<a href="www.sonzerofilms.com.>Sonzero Films is represented by Jared Shapiro of Moustache TV on the East Coast, Yvette Lobinsky of Yvette Reps on the West Coast, Laura Gregory of Great Guns in the UK, Lipstick for beauty work in the UK / Paris and Music Video Management by Randi Wilens of RW Media.
Show reels and contact information can be found at www.sonzerofilms.com. For more information, call 213.631.0552.