To help with the global launch of an activity tracker that’s simple, thoughtful and well-built, Brooklyn company Co.MISSION has applied the same smart philosophy to the creation of a global video debuting today that showcases the talent and expertise of filmmakers around the world. nnThe 70-second lifestyle video piece is the second awarded to Co.MISSION by Misfit Wearables in support of the Misfit Shine, an elegant, quarter-sized metal device that syncs wirelessly with the Misfit iOS app on an iPhone to track progress toward movement goals. Since its Nov. 14 launch on crowdfunding website Indiegogo, Misfit Shine has become the second-fastest-growing campaign in the site’s history, reaching its $100,000 fundraising goal in less than 10 hours and, to date, drawing more than $440,000 in contributions from more than 4,870 funders. The device is to be shipped in March to those who have ordered it.nn
n”An Ode To Movement” can be viewed on the Indiegogo gallery page of Misfit Shine or on YouTube.nnTo share Misfit Shine‘s story of movement as widely as possible, Co.MISSION founder Harrison Winter worked with a core team to develop the concept, headed by filmmaker and director Michael Marantz of Brooklyn company Already Alive. Co.MISSION then tapped into local filmmakers in seven countries to capture vivid, authentic moments that reinforce the core message across cultures. “An Ode To Movement” places the viewer on the back of a camel, depicts life in Beijing and shows a child jumping into the Great Barrier Reef, all to convey a universal message: Moving Is Living. Footage for the documentary-style project was gathered over two to three weeks in Brazil, South Africa, Egypt, Nepal, China, Australia and New York, with contributors receiving consistent style and shoot direction – ensuring nothing would be lost in translation. nn”It was really important for us to design the concept so a wide range of filmmakers could contribute, Marantz said. “It was about being smart with creative in order to get great production value in a cost-effective way and in a short period of time.” nnWinter believes that the future of brand videos lies in young filmmakers and brands coming together on projects such as these, relying upon a unique network of talent and access to inexpensive, high-quality cameras. Being mindful that millennials are one of the biggest audiences to share content online, he said, brands that can tell bigger, global stories with video will connect best with their audiences – and experience a higher likelihood of individuals sharing that content with others. Brands must enlist local help for their messages to resonate globally, Winter added.nn”This global video is a piece that entertains Misfit Shine‘s existing audience and reaches a new audience,” Winter said. “The Internet allows that in a big way now.”nnMisfit Wearables‘ co-founder and CEO, Sonny Vu, added, “We’re excited to release this global video, not only to communicate our belief that moving is living, but also to metaphorically show one of the best aspects of the Misfit Shine design – that you can wear it anywhere.” nnAbout Co.MISSIONnCo.MISSION is a strategic leader of the online video process, merging the goals of young filmmakers and brands into one mission: to entertain online audiences with brand stories. The company uses its global network of young filmmakers to create share-worthy videos, and it oversees the entire process by ensuring concepts are on strategy, coordinating production, providing distribution plans so videos get seen, and tracking the ROI of the videos it creates. More details are at comissioncontent.com.nnCreditsnProduced by Co.MISSION and Already AlivenSao Paulo: Kico SantosnSouth Africa: Lloyd RamsaynEgypt: Dana SmillienNepal: Suraj ShakyanBeijing: Mandarin FilmnAustralia: Glenn SaggersnNew York City: Already Alive“Harrison Winter Founder | Co.MISSION 305.323.2294 | Twitter | Facebook
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More