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    Coming Soon to a Theater near You: “Seven Big Ideas”

    By SPW EditorUpdated:No Comments1915 Views

    Climate Cartoons in Theaters in April; Entertaining Animation to Inspire Action Against Global Warming

    SAN FRANCISCO -- (SPW) --

    Climate Cartoons, a leading producer of animation that inspires action to prevent climate change, will educate moviegoers on ways they can reduce their personal contribution to global warming.

    The short animated film, “Seven Big Ideas” will appear in theatrical pre-show presentations with G and PG rated films across the US, opening Friday, March 28, and running through April 24. This unique cartoon uses the power of animation to educate viewers on the dangers of climate change in a light-hearted entertaining manner.

    “We think there’s nothing more urgent than instilling an environmental ethic in the next generation,” explained Bill Shribman, Executive Producer at Boston’s WGBH Interactive and creator of the film. “This opportunity exposes young people to the message of “Seven Big Ideas” in a compelling way.”

    “We welcome this opportunity to work with WGBH and theatrical exhibitors who allow us to reach millions of Americans through this presentation,” said Pam Kerwin, Executive Director, Climate Cartoons. “Our goal is to inspire more resource conscious earth-friendly behavior by showing entertaining Climate Cartoons to everyone everywhere.”

    Funded by The MacArthur Foundation, “Seven Big Ideas” was commissioned by Climate Cartoons for presentation at last summer’s LiveEarth concerts. It features Izz and Dex, two lovable green-skinned kids and characters in WGBH’s larger webisode series “THE GREENS.” Dex challenges Izz to list seven ways to save the planet, giving her only 60 seconds to reply. This message inspires viewers to make changes in their own lives to help protect the environment.

    About Climate Cartoons:

    Climate Cartoons, a principal initiative of Project 3650, is a 501(c)3 non-profit organization run by animators, producers and distribution experts. Climate Cartoons uses the power of animation to educate people about climate crisis, inspiring them into specific actions to help reverse global warming. The group includes talented professionals from leading studios such as Colossal Pictures and Pixar Animation Studios. Please visit http://www.ClimateCartoons.org for more details.

    About the WGBH Interactive Kids Group:

    WGBH’s Interactive Kids Group has created an array of high-traffic, compelling, award-winning content for kids online. WGBH Boston is America’s preeminent public broadcasting producer, the source of fully one-third of PBS’s prime-time lineup, along with some of public television’s best-known lifestyle shows and children’s programs and many public radio favorites. “THE GREENS” can be found at http://meetthegreens.pbskids.org.

    Contact:

    Climate Cartoons Pam Kerwin, 415-381-1930 pam@climatecartoons.org

    SPW Category:Music and Sound



    ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign

    Monday, January 6, 2025
    New work for ABC Fine Wine & Spirits, "Dry January 2025," out of creative shop Bacon & Eggs, Los Angeles.

    Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More

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