Boutique post-production facility Colorflow provided color correction and final post services for a spot for Mennen’s Speed Stick deodorant that became a surprise hit during this year’s Super Bowl broadcast. nnConceived and produced by Ryactive, an independent creative boutique based in Oakland, Unattended Laundry is set in a busy Laundromat, where an impatient young man removes another customer’s clothes from a dryer after they’ve finished spinning. The guy is caught red-handed, or rather yellow-handed, as the owner of the clothes walks up to find him clutching a pair of her canary-colored panties. He’s embarrassed but it doesn’t show, thanks to Speed Stick.nn
nnThe spot was an unexpected entry in this year’s lineup of Super Bowl ads. The spot originally ran on Hulu and its popularity there prompted Mennen parent Colgate-Palmolive to run it on the world’s biggest advertising venue.nnFor Ryactive, placing the spot on the Super Bowl was akin to winning the lottery. “It’s gotten phenomenal exposure,” says Ryan Pamplin, the agency’s founder and creative director. “Our phone has been ringing off the hook.”nnColorflow‘s role was to give the spot a broadcast quality finish. Colorist Alexander MacLean put the spot through final color correction on an Assimilate Scratch system. He also conformed the spot, added graphics and applied the final sound mix, allowing Ryactive to walk out of the session with a fully finished commercial.nn”Colorflow delivered top-notch, triple A quality,” recalls David Brashear, the spot’s director. “The turnaround was fast and the results were much better than we would have gotten from a larger facility that wouldn’t have given us as much personal attention.”nnIn fact, Pamplin and Brashear sat in on the color session working with MacLean, fine-tuning the details in real-time. “It was a pleasure working with Ryan to enhance his creative vision and reinforce the brand’s identify through color,” MacLean says. nnPamplin says that Colorflow‘s work was an essential part of readying the spot for the big game. “This commercial followed a very interesting path,” he notes, “and everything that happened along the way, including the work that was done at Colorflow, contributed to its getting picked up for the Super Bowl.”n nCreditsnTitle: Unattended LaundrynClient: Mennen Speed SticknAgency: Ryactive, Oakland.nRyan Pamplin, creative director/producer; David Brashears, director.nPost: Colorflow, Berkeley, Calif.nAlexander MacLean, colorist. nnAbout ColorflownColorflow is a full-service post-production facility specializing in color grading for film, broadcast and the web. The facility is 100 percent file-based and can accommodate all camera formats, including raw camera files and uncompressed image sequences. Its workflow is fast, modular and can be adapted to accommodate productions of all types and scale. Colorflow is located in the Zaentz Media Center at 2600 10th Street, Ste.110, Berkeley, CA 94710. www.colorflow.com
Kim Salyer Colorflow Contact Kim via email 888-306-4026
Contact:Alex D. da Silva Colorflow Contact Alex via email 888-306-4026 510-849-1000
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More