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    The Colonie’s Tom Pastorelle Edits New Series of Happy Meal Spots for McDonald’s

    By Artisans PRUpdated:No Comments2339 Views

    Editor reunites with creative team from Leo Burnett

    CHICAGO -- (SPW) --

    <a href="http:www.thecolonie.com.>The Colonie‘s Tom Pastorelle has edited four spots for McDonald’s and Leo Burnett Chicago, promoting McDonald’s latest Happy Meal food choices and toy products. The spots were produced by Creative Film Management with Director Thor Freudenthal and Producer Kelly Amato.

    “Tommy’s Last McNugget” centers on three boys at a kitchen table “battling” for the last McNugget with their Ben 10: Ultimate Alien toys—until they are interrupted by the arrival of a real alien. In Sparkle Motion, two girls have an “Apple Dippers Dance Party”—enjoying apple dippers and chicken McNuggets while playing with Twinkle Toes by Skechers light-up toy shoes.

    In ‘Stomach Has Spoken,’ three girls interview “Jenny’s stormach” where their appetite for McNuggets is sated. That leads into a graphic of the new iCarly toys. Distraction mixes things up a bit. It’s narrated by Power Rangers Samurais who watch two boys enjoying Chicken McNuggets at McDonald’s—and then introduce themselves as the latest Happy Meal toys.

    Pastorelle and the McDonald’s team collaborated with confidence, which is no surprise considering they have been working together for the past seven years. “I really appreciate the fact that I am able to continue to work with these guys,” Pastorelle said. “Tony (Katalinic), John (Hansa) and I have been working together the longest and they are great clients. They are talented, smart and able to communicate their ideas and needs easily to me.”

    “It was my first time working with some of the Burnett clients,” Pastorelle adds. “A majority of the sessions were spent with Brandon and Kenny who are both new to the team. I really enjoyed working with them. Not only was it nice for all of us to have fresh eyes and perspectives on the product, but the two of them are just great personalities to be around and make the work fun.”

    Pastorelle joined <a href="http:www.thecolonie.com.>The Colonie in March of this year. Along with McDonalds, he has worked on accounts such as Hampton Inn, Blue Cross Blue Shield and the Chicago Bears.

    <a href="http:www.thecolonie.com.>The Colonie is located at 610 N. Fairbanks, Chicago IL 60611. For more information, call 312.255.1234 or visit www.thecolonie.com.

    Credits
    Titles: Tommy’s Last McNugget, Sparkle Motion, Apple Dippers Dance Party, Stomach Has Spoken, Distraction
    Client: McDonald’s Corporation
    Production: Creative Film Management. Director, Thor Freudenthal. Producer, Kelly Amato.
    Agency: Leo Burnett. Creative Directors, Tony Katalinic, John Hansa. Executive Producer, Denis Giroux.
    Editorial: <a href="http:www.thecolonie.com.>The Colonie. Editor, Tom Pastorelle. Assistant Editor, James Helm. Design, Lyndsay McCully. VFX/finish, Tom Dernulc.
    Audio: Optimus. Joel Anderson.
    Transfer: Filmworkers Club Chicago. Tyler Roth.
    Music: Comma Music

    Contact:

    Mary Caddy Executive Producer www.thecolonie.com.>The Colonie 312.255.1234 Contact Mary via email

    Contact:

    Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    The Light and BIEN Form Creative & Strategic Alliance

    Wednesday, January 15, 2025
    Becky Morrison from The Light & Ricardo Roberts from BIEN.

    Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.

    The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.

    “I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”

    “I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”

    The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More

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