The Colonie‘s Keith Kristinat has edited a spot launching the new Nintendo game The Legend of Zelda: A Link Between Worlds for Nintendo 3Ds. Conceived by Leo Burnett and produced by The Mill, Legend of You highlights the immersive quality of the game as a young man mimics the appearance and experiences of its main character, Link.nn”To become a legend you must be willing to risk everything,” intones the voice-over, as the young man enters a torch-lit dungeon hallway where he must survive deadly obstacles, including a disappearing floor and flaming arrows, to reach his goal: securing the Master Sword. As Link would, the boy uses his powers to transform into a hieroglyph and merge into the stone walls. He then makes his way to a garden where he grasps his prize. The live action gives way to a sequence of animated game footage.nnKristinat’s crisp editing accentuates the action sequence. “I owe a lot to this creative team and have a great history with them,” he says. “They allowed me to join them in putting out a spot for an iconic game. I enjoy working on a brand as loved as Nintendo—especially as it involves a product, Zelda, that I personally enjoy.” nnThe spot’s numerous visual effects elements, which were produced by The Mill, made it a fun and challenging project. “It was great collaborating with the team from The Mill,” Kristinat notes. “They did great work on this spot.”nnKristinat joined Chicago’s The Colonie in September. Along with Nintendo, he has worked on accounts such as Shout, Dasani, Coca-Cola and Kellogg’s. nn
n nCreditsnTitle: Legend of YounClient: Nintendo 3DS – Zelda.nAgency: Leo Burnett. Creative Director, Dominick Maiolo. Art Director, Jesse Bowen. Executive Producer, Matt Blitz. Copywriter, Travis Meidell. Senior Producer, Topher Cochrane.nProduction: The Mill. nDirectors, Andrew Proctor & Nick Lines.nEditorial: The Colonie. nEditor, Keith Kristinat. Assistant Editor, Ben Pokorny. nAudio: Another Country. nJohn Binder.nTransfer: The Mill. nLuke Morrison.n nThe Colonie, www.thecolonie.comnRepresented by Sonia Blum and Hillary Herbst at Hilly Reps, 312.944.1100.Mary Caddy Executive Producer The Colonie 312.255.1234 Contact Mary via email
Contact:Linda Rosner Artisans Public Relations (310) 837-6008 Contact Linda via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More