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    The Colonie’s Bob Ackerman Cuts New Branding Package For ConAgra Foods

    By Artisans PRUpdated:No Comments3559 Views

    Award-winning Editor Works on Pytka-Directed Storytelling Spots

    CHICAGO -- (SPW) --

    Bob Ackerman of <a href="www.thecolonie.com.>The Colonie has edited a package of four spots for ConAgra Foods with former Leo Burnett Creative Director Dave Linne. Producing for ConAgra was Dennis Bannon and Patrick Brennan, both formerly of Leo Burnett with Brennan coming more recently from Element79.

    The first two spots were quickly finished to air on “Child Hunger Ends Here,” an NBC special with Al Roker about a ConAgra/Feeding America campaign to fight child hunger. "Movie Night" shows a group of kids preparing Banquet pies, Chef Boyardee pizza and other food items (all Con Agra brands) for a movie night held on the roof of their apartment building. In "Breakfast in Bed", a man prepares an elaborate breakfast for his wife who has just given birth. The rest of the campaign will roll out over the next several months.

    “It’s always great to work with creatives skilled in making spots that are rich in dialogue and storytelling,” said Ackerman, a co-founder of <a href="www.thecolonie.com.>The Colonie. “Having Pytka direct just makes it that much cooler. Whenever you find yourself smiling the whole time you watch dailies, you know you’re in good shape.”

    Ackerman is no stranger to Pytka’s work as he has had the opportunity to cut several long-form Hallmark Hall of Fame spots through the years, including 2009’s Brother of the Bride, which won a Clio and earned an Emmy nomination.
    Linne, now Senior VP of Advertising at ConAgra, has won numerous awards during his years at Leo Burnett on such accounts as Hallmark and Disney.

    Credits
    Titles: Movie Night, Breakfast in Bed
    Client: ConAgra
    Agency: In-house. Dave Linne, creative director; Dennis Bannon and Patrick Brennan, producers.
    Director: Joe Pytka
    Editorial: <a href="www.thecolonie.com.>The Colonie. Bob Ackerman, editor; Brian Salazar, assistant editor; Lyndsay McCully, design; Tom Dernulc, VFX/finish.
    Audio: Optimus. Joel Anderson, mixer.
    Transfer: Optimus. Craig Leffel, colorist.
    Music: David Banner (Movie Night), Comma Music (Breakfast in Bed).

    About <a href="www.thecolonie.com.>The Colonie
    <a href="www.thecolonie.com.>The Colonie, a 3-year old editorial boutique based in Chicago, has been quickly growing since Ackerman and his partners Executive Producer Mary Caddy and Editor Brian Sepanik, opened the shop in 2008. Client rosters include Draft/FCB San Francisco, Draft/FCB Chicago, Cramer-Krasselt, Leo Burnett, Cramer-Krasselt, A. Eicoff, PGA and Stern Advertising.

    <a href="www.thecolonie.com.>The Colonie is located at 610 N. Fairbanks, Chicago IL 60611. For more information, call 312.255.1234 or visit www.thecolonie.com.

    Video Credits

    Titles: Movie Night, Breakfast in Bed; Client: ConAgra; Agency: In-house. Dave Linne, creative director; Dennis Bannon and Patrick Brennan, producers. Director: Joe Pytka; Editorial: The Colonie. Bob Ackerman, editor; Brian Salazar, assistant editor; Lyndsay McCully, design; Tom Dernulc, VFX/finish. Audio: Optimus. Joel Anderson, mixer. Transfer: Optimus. Craig Leffel, colorist. Music: David Banner (Movie Night), Comma Music (Breakfast in Bed).
    Contact:

    Mary Caddy Executive Producer www.thecolonie.com.>The Colonie 312.255.1234 Contact Mary via email

    Contact:

    Linda Rosner Artisans Public Relations (310) 837-6008 Contact Linda via email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    The Light and BIEN Form Creative & Strategic Alliance

    Wednesday, January 15, 2025
    Becky Morrison from The Light & Ricardo Roberts from BIEN.

    Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.

    The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.

    “I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”

    “I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”

    The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More

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