Editor Bob Ackerman of The Colonie has teamed up with Leo Burnett Chicago to create two new spots for The Beef Checkoff. These are the first spots by The Beef Checkoff in quite a while and take a fresh approach to a well-known campaign. nn”Invitation” and “Island” feature a reworking of The Beef Checkoff’s theme music, Aaron Copland’s Rodeo. The spots use a more intimate solo piano arrangement of the traditionally orchestral song and don’t reveal the iconic melody until midway through the commercial. n nInvitation opens with a young boy who happens to look out his window and sees his elderly neighbor across the street unsatisfied sitting over a meal, apparently alone and unsatisfied. After asking his mother what they are having for dinner and hearing that it is “his favorite, pot roast” the boy disappears out the front door. As his parents finish setting the table, the front door opens and the young boy reenters with the elderly neighbor in tow. “Pot roast is Mr. Korakis’ favorite too,” states the boy, simply. The spot then transitions from touching to humorous when, in the last shot, the family across the street wonders where “grandpa” went.nn
nView work online here.nnIsland is all about preparation, beginning with close up shots of a man and woman preparing wine glasses, removing plates from shelves, laying out a white linen table cloth and lighting candles, seemingly preparing a restaurant tabletop for dinner guests. The signature Rodeo begins to play lightly camouflaged in an accompanying piano melody as a shot of two cuts of beef sizzle on a skillet while flower arrangements, pouring of wine and finishing touches are finished. A plate of food is finally presented at a table that, to our surprise, is set in the kitchen of the couple preparing the meal. Sharing a fist bump instead of “cheers”, the couple begins to eat as a voiceover says, “lean beef makes any occasion a special occasion”.nnnClick here to view work online.nn”It was great collaborating with Leo Burnett on Beef advertising,” said Ackerman. “It was especially exciting working with the team on taking a fresh approach to such an iconic brand.”nn”Director, Tom Dey was fantastic. He’s renowned for his commercial and feature directing and his talent really shows through in his work,” enthused Ackerman.nnCreditsnTitles: Invitation, IslandnClient: The Beef Checkoff.nAgency: Leo Burnett Chicago. Executive Creative Director, Kent Middleton. Copywriter, Jim Korakis. Art Director, Wallis Osborn. Producers, Zach Day, Lee Goldberg.nProduction: Native. Director, Tom Dey.nEditorial: The Colonie. Editor, Bob Ackerman. Assistant Editor, Brian Salazar. VFX/Finish, Tom Dernulc. nColor: NOLO Digital Film. Mike Matusek.nAudio Design/Mix: Particle. Katy Mindeman.nMusic: Diplomacy Music. Mike Middleton.n nThe Colonie, www.thecolonie.comnRepresented by Megan Kirkpatrick at The House of RepresentativesMary Caddy Executive Producer The Colonie 312.255.1234 Contact Mary via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment