Editor Bob Ackerman of The Colonie has teamed up with Leo Burnett Chicago to create two new spots for The Beef Checkoff. These are the first spots by The Beef Checkoff in quite a while and take a fresh approach to a well-known campaign. nn”Invitation” and “Island” feature a reworking of The Beef Checkoff’s theme music, Aaron Copland’s Rodeo. The spots use a more intimate solo piano arrangement of the traditionally orchestral song and don’t reveal the iconic melody until midway through the commercial. n nInvitation opens with a young boy who happens to look out his window and sees his elderly neighbor across the street unsatisfied sitting over a meal, apparently alone and unsatisfied. After asking his mother what they are having for dinner and hearing that it is “his favorite, pot roast” the boy disappears out the front door. As his parents finish setting the table, the front door opens and the young boy reenters with the elderly neighbor in tow. “Pot roast is Mr. Korakis’ favorite too,” states the boy, simply. The spot then transitions from touching to humorous when, in the last shot, the family across the street wonders where “grandpa” went.nn
nView work online here.nnIsland is all about preparation, beginning with close up shots of a man and woman preparing wine glasses, removing plates from shelves, laying out a white linen table cloth and lighting candles, seemingly preparing a restaurant tabletop for dinner guests. The signature Rodeo begins to play lightly camouflaged in an accompanying piano melody as a shot of two cuts of beef sizzle on a skillet while flower arrangements, pouring of wine and finishing touches are finished. A plate of food is finally presented at a table that, to our surprise, is set in the kitchen of the couple preparing the meal. Sharing a fist bump instead of “cheers”, the couple begins to eat as a voiceover says, “lean beef makes any occasion a special occasion”.nnnClick here to view work online.nn”It was great collaborating with Leo Burnett on Beef advertising,” said Ackerman. “It was especially exciting working with the team on taking a fresh approach to such an iconic brand.”nn”Director, Tom Dey was fantastic. He’s renowned for his commercial and feature directing and his talent really shows through in his work,” enthused Ackerman.nnCreditsnTitles: Invitation, IslandnClient: The Beef Checkoff.nAgency: Leo Burnett Chicago. Executive Creative Director, Kent Middleton. Copywriter, Jim Korakis. Art Director, Wallis Osborn. Producers, Zach Day, Lee Goldberg.nProduction: Native. Director, Tom Dey.nEditorial: The Colonie. Editor, Bob Ackerman. Assistant Editor, Brian Salazar. VFX/Finish, Tom Dernulc. nColor: NOLO Digital Film. Mike Matusek.nAudio Design/Mix: Particle. Katy Mindeman.nMusic: Diplomacy Music. Mike Middleton.n nThe Colonie, www.thecolonie.comnRepresented by Megan Kirkpatrick at The House of RepresentativesMary Caddy Executive Producer The Colonie 312.255.1234 Contact Mary via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More