- Monday, Apr. 14, 2014
Collective Digital Studio (CDS), the next generation media company focused on empowering creators, growing brands and building audiences, today announced it will produce prank filmNatural Born Pranksters (working title), starring YouTube’s top pranksters VitalyzdTV, Roman Atwood and Dennis Roady. The film will mark Atwood’s directorial debut and feature the trio’s most epic pranks ever and a concept that revolutionizes the prank genre.
VitalyzdTV is currently the #1 prank channel on YouTube and Vitaly and Atwood are behind two of the most viral pranks in history—Vitaly’s “Gold Digger,” which has almost 35 million views, and Atwood’s “Anniversary Prank Backfires,” currently at 44 million views. Collectively, the three creators have over 10 million subscribers and more than one billion views.Pranks are more popular than ever around the world with over nine billion views on the YouTube platform alone.
“Having conquered YouTube, the big screen is the next logical step for Vitaly, Atwood and Roady. They can go bigger, better and badder than ever in Natural Born Pranksters, a film unlike any prank film before it, but inspired by the success of Jackass and Borat,” said Gary Binkow, Chief Content Officer, CDS. “Prank movies perform incredibly well at the box office and we think these guys, with their passionate followers, have the potential to create the next great prank film franchise. I just hope we’re not in jail for the premiere.”
"The world of pranks is about to be changed," said Atwood.
CDS has a strong track record of transitioning digital influencers, who have built sizeable audiences, from the web to producing longer-form series and films for multiple platforms. CDS has produced projects including the FЯEDmovies, which garnered huge ratings for Nickelodeon; The Annoying Orange series, which was picked up by Cartoon Network™ in 2013 and has been a mainstay on the channel; Video Game High School, the #1 scripted series on YouTube; and Epic Meal Time, which will makes its television debut with 16 episodes of The Epic Meal Show on A&E’s FYI network this summer.
Natural Born Pranksters is being produced by Collective Digital Studio. Executive Producers include Vitaly, Atwood and Roady. Binkow and John Fitzpatrick are producers
About Collective Digital Studio
Collective Digital Studio (CDS) is a next generation media company focused on empowering creators, growing brands and building audiences. It oversees one of the leading YouTube multichannel networks with over 600 channels delivering nearly a billion views a month. Distinguished for its ability to produce, distribute and market intellectual property across multiple platforms, CDS pioneered the distribution of premium digital content to television and is best known for producing the hit web series Video Game High School as well as TV shows for The Annoying Orange, Epic Meal Time and FЯED. It boasts an unparalleled track record for delivering highly successful branded content initiatives for Fortune 200 brands, including Verizon, Dodge, Estee Lauder, Unilever, Procter & Gamble, Toyota, Sony PlayStation, and many more. CDS’ world class sales organization includes offices in New York, Los Angeles, Detroit and San Francisco.